Social media and customer loyalty go hand-in-hand. I know many claim that our generation is one that lacks customer loyalty. That out loyalty resembles more of a gold fish that quickly forgets one company and moves onto another. This is not true.

Many companies assume that it is the consumers fault that the loyalty is not there, I would argue that to a certain extent it is the company’s fault. If a company isn’t with the times and utilizing social media to its fullest potential then, the young adult consumer is not willing to grow with the company. People want to stay connected with the products/companies they use.

The top three motivations of public social engagement are:

1. Remuneration: seeking rewards and economic incentives, such as coupons giveaways, and job-related opportunities
2. Entertainment: the relaxation, enjoyment and emotional attachment
3. Information: the newest up-dates on the company or product

Even celebrities understand this, a great example is Alicia Keys who allowed her followers to hear her new album on her social media outlets. You can even vote for your the best celeb on social media for the Shorty Awards here. Forbes dived a little deeper into this in an awesome article.

Through liking the same page followers can engage with other followers to discuss the product. Essentially love creating more love for the product/company. Our generation does not have blind love and loyalty companies now have to earn it and I believe that is the big difference between the older generations.