Examining marketing that works for your competitors helps bolster your LinkedIn company page performance. Using key metrics to benchmark your performance against your competitors helps identify your strengths and weaknesses. By analyzing your LinkedIn efforts, you’ll discover what works for you.

Audit Spreadsheet for Company Page Performance

The main objective of an audit spreadsheet is to gauge your LinkedIn company page performance and, as a result, it helps identify what techniques are working. Furthermore, it allows you to compare your company page performance to your competitors and analyze past performances in order to identify the progress of your efforts.

A few very important categories to keep track of include:

• Company page URL
• Reporting period date
• # of followers
• Follower demographics
• Post type
• Impressions/reach
• Clicks, likes, comments or shares
• Engagement %
• Channel traffic from Google Analytics

Important Data

LinkedIn’s built-in analytics tool helps analyze your LinkedIn company page performance. This tool is located in the “View Admin” tab on your LinkedIn account. First, make a note of your total number of followers. The fluctuation of this number over time represents your company page performance’s growth pattern.

Next, look at your follower demographics in order to determine if you’re campaign reaches and attracts your target audience.

Engagement data, (clicks, likes, comments engagement %, etc.), shows how engaging your campaign material is, hence monitoring all forms of engagement on your audit spreadsheet is crucial. Over time, you discover how to increase the number of impressions, which ultimately boosts the company page performance.

Measure referral traffic on google analytics, in order to identify why your company page performance is at its current rate. This tool shows you the amount of traffic you receive from every social media network, which includes LinkedIn traffic.

Comparative Analysis

Because Quintly shows both the analytics of you and your competitors, it is the most effective tool for comparative analysis. Quintly shows how all these analytics stack up against your competitors company page performance’s, therefore it’s important to observe these metrics. They have the ability to broaden your reach and increase engagement, hence they are crucial components for success.

By analyzing the “updates” tab in Quintly, you can identify the most engaging times of day to share information. In order to utilize this tool to its full potential, learn more about Quintly here: https://www.quintly.com/.

Adding your own URL to Quintly allows you to compare your LinkedIn presence with competitors, therefore presenting further opportunity for improvement.

In conclusion, using the data you collect from your inkedIn audit greatly benefits the modification of your marketing strategies. Sometimes an audit may even indicate LinkedIn is not the right platform for you, therefore, identify which platform is the best fit.