For many industries, stay-at-home orders are catastrophic for the health of businesses. While some companies will not be able to survive this pandemic, others have been able to pivot their operations to become more creative in quarantine. Keep reading to find some hope, whether you are a small business owner or simply wanting to see your favorite boutiques again when normal life returns. Here are some examples of how companies are staying relevant despite the odds.

Examples of Companies Staying Creative in Quarantine

1. ESPN – While ESPN does not come to mind when thinking of struggling businesses, the lack of sports this spring, summer, and likely fall is detrimental to the network’s viewership. Not to mention, without live sports, ESPN loses all income from advertisements. ESPN is being creative in quarantine by utilizing it’s “There’s No Place Like Sports” campaign and launched a new commercial. The goal was to bring together the sports community and show fans that ESPN is experiencing the same emotions. Also, ESPN has been airing its host of sports documentaries. ESPN is also premiering its exclusive 10-part documentary on Michael Jordan this month.
2. The Walt Disney Company – With the recent launch of Disney+, the company has been able to build momentum through this platform. They surprised Disney fans by releasing the beloved Frozen II onto Disney+ months earlier than planned. Another way Disney has been able to stay creative in quarantine is by bolstering its “Virtual Disney World” YouTube channel. This gives fans a virtual ride experience at home since all of the company’s theme parks are closed.
3. Asian Mint – This local Dallas restaurant has launched “Chef Mint at Home,” an innovative cooking kit. The restaurant is providing customers with this option so they can create their favorite Asian Mint recipes at home. This is a great way for local restaurants to engage with the community and give families a fun activity.

To see more inspiring examples of companies staying optimistic and creative in quarantine, click here to read AdWeeks’s article.