Social Media is greatly affecting the 2016 Presidential Campaign. Each New Year comes with a plethora of new social media hacks, as well as new social media apps. With the constant growth in social media, the way these two candidates spread their beliefs of their 2016 Presidential Campaign is mainly through social media outlets. Looking back at the campaign with President Obama, the role of the Media played somewhat of a role. However, nothing comes close to the role it is playing in the current campaign.

Social Media has become a way for people to feel connected to each other, especially during this 2016 Presidential Campaign. A like, re-tweet, or repost has never been so impactful. It has become the new, hip way to reinforce what one believes. Take for instance the two Presidential candidates and their Twitter accounts. Hilary Clinton has over 9 million Twitter followers. Donald Trump has close to 12.5 million Twitter followers. Both candidates are extremely active on their twitter accounts. Whether it’s roasting their campaign videos, re-tweeting other big names in politics, or bashing one another, the buzz on their social media accounts never stops.

So, How is this affecting the 2016 Presidential Campaign. It truly can go both ways. Some people might say that social media has been a positive aspect of this election. People can stay up to date that maybe are not able to watch the debates.

Other people might say that it creates a platform for people to release their evil comments and not take responsibility for their actions. Facebook has been where many memes and other forms of humor are displayed. People are setting their cover photos as pictures of Hilary and Trump from the last debate. The most common form of media that people share are memes. The memes never get old. 

Wishing the best of luck to both candidates in the 2016 Presidential Campaign.