Social media use has increased rapidly over the years.  It has become such a powerful tool that many non-profit organizations have incorporated it in to their marketing and communication strategies.

There are millions of people using social media accounts every day. Businesses and non-profit organizations are starting to realize the benefits of having such a large audience at their fingertips. Social media use can benefit both for-profit and non-profit organizations by helping them spread awareness about the causes they support.

For example, organizations can use social media to engage and connect with followers, drive traffic to their website and various social media accounts, create shareable content, make use of social media management tools, and extend their reach to an even larger audience.

To engage and connect with followers, the organization should ask questions, open up discussion, and make posts interactive. An organization should use social media to create new relationships and strengthen existing ones.

It is also important to drive traffic to the organization’s website, because most people will turn to a non-profit’s website in order to find out more about the cause and how to get involved.

Social media can be a fun and affordable way to run a campaign or support a cause. It is easier to manage than traditional media, especially now that there are social media management tools and software to help monitor and schedule content.

Social media makes it easier for organizations to connect with supporters both locally and globally. To extend their reach, organizations should connect and develop relationships with social media leaders to further spread their message.

While not every non-profit organization has the resources or funds to keep up with constant social media use, it should be an integral part of every organizations’ marketing and communications strategies — especially in this technological age.