X, formerly known as Twitter, is one of the most influential social media platforms despite its monthly average user rates being significantly lower than other major social platforms. Learning how to effectively use PR on X is a great way to connect to an audience that enjoys staying as up-to-date as possible.

X is where businesses and organizations can most fluidly communicate with their fans. Knowing how to use it in a way that keeps your business in a good light with the public is an essential social media tool. Users on X demand transparency, and will roast you alive if you betray their trust. With this in mind, here are 3 ways you can better use PR on X to your company’s advantage, and stay ahead of the competition.

Consistency

X has so many tweets posted every minute that posting several tweets a day is necessary for maintaining social visibility. The less consistent you are, the more you fade into the background and you lose your spotlight. The goal is to be in your customers’ minds; you don’t want to be the post they ignore because it’s the first they’ve seen of your business in weeks.

Relatable Speech

You don’t want to sound too outdated or unrelatable to your target audience. In order to trend, you must know the trends and type of speech that is trendy. People love to be surprised. Take Wendy’s for example. They have had wildly successful PR on X by simply replying to fans and comments on their page. They have tracked hundreds of thousands of likes and thousands of retweets (exposing them to even more people) in behaving as a normal person as opposed to a robot running the company page.

Hashtags

Hashtags are incredibly useful in accessing people’s algorithms more effectively. They create quicker ways for people to see your posts because they go to see what’s trending, click the hashtag that is trending, and are thus more likely to see your post. Hashtags can be game-changing for PR on X to promote new launches, create commentary on current events, or even capitalize on current trends!

PR is becoming more of a social media job as each year comes and goes. Social media has taken society by storm and has never looked back. Ensuring your company is up-to-date on trends and mannerisms of your target audience is more than essential in running a successful PR campaign.

For more information and helpful tips on how to better your presence on X click here.