As more and more individuals are using social media to “check-in” to their favorite shops and restaurants, many businesses still rely on wallet-sized punchcards to promote customer loyalty. However, the new Belly app is attempting to transform how customers and businesses form long-term relationships.
“Belly works one-on-one with small and medium-sized businesses to create digital loyalty programs and to design customer rewards that are more unique than the typical ‘buy 10, get one free’ deal,” says 30-year-old founder Logan LaHive during an interview with Entrepreneur.com (http://bit.ly/SQVMFz).
LaHive says that the idea for Belly came about like most businesses, from the desire to solve a problem. He wanted to level the playing field between large companies, who were developing sophisticated marketing programs and technologies to reward and incentivize their customers, and smaller businesses, which might not have the resources to compete.
Belly is truly bringing the experience of shopping in a small business to the digital era. The app uses data, analytics, communication tools and social advocacy to help businesses develop more custom and unique loyalty programs for their customers.
“Loyalty to a small business is not about a coupon. It has nothing to do with how you pay. Loyalty to a small business is wanting to go where someone knows your name… where you love the culture, personality and product that they sell.”
With strong investor backing from Silicon Valley, Belly is expanding its platform into new markets, growing their user and engagement numbers, as well as unveiling new products to improve the Belly experience. Be on the lookout for this revolutionary new app. I believe it has the potential to completely change how small to medium-sized businesses operate and interact with customers.
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