Businesses often overlook Pinterest as a useful social media tool for assisting in communication and day-to-day life. It’s more than just a website for wasting time when you’re bored or DIY projects that involve mason jars and sparkles. Yes, many women use Pinterest for arts, crafts and housewarming projects, but it is also a useful place for inspiration, motivation and online communication. Pinterest is a great social media tool, and here’s why:
Pinterest is a great social media tool because you can engage with others
One of the things that makes Pinterest so different from other social media sites and applications is its base in social media. If used properly, Pinterest is a great place to collaborate with other users, connect with experts and people who have similar interests and boards and reach your target audience, all very important for a business. Pi
nterest also has a feature that allows you to open up a “board” to others, which allows interaction with your customers. The open board pinning is a very useful strategy if a company is trying to get feedback on an event, article or any sort of concept for their company. The feedback is immediate, too, which is just one reason why Pinterest is a great social media tool. http://www.makeuseof.com/tag/how-to-use-pinterest-effectively/.
Pinterest is a great social media tool because you can pin original content
Most Pinterest users only “re-pin” other people’s work and forget that you can upload your original content for viewing. Although it is great to support other users and re-pin their content, if you don’t upload your own original content, you’re missing out on a huge portion of the social media tool. A user can create original titles for their boards and create hashtags that will link their posts to others. This is just one other reason why Pinterest is a great social media tool. http://www.business2community.com/pinterest/why-pinterest-is-good-for-your-business-01313506.
Pinterest is often overlooked because it is associated with women planning their weddings and creating DIY arts and crafts for their homes. Although that is a huge part of it, Pinterest can also be utilized in many ways that is beneficial for a business. It allows you to engage with users about your company, receive feedback on your products and create and post original content. Pinterest is a great social media tool for any business.
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