Since Instagram was founded in 2010, there have already been over 16 billion photos shared with over 55 million being upload each day, making it one of the most popular social media apps ever created. Yes, Instagram can be used for girls posting selfies, men posting pictures of their abs in the mirror and more pictures of food than one could even imagine, but it is also the perfect place for brands to showcase themselves There are many ways that brands use Instagram successfully. http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too.
Brands use Instagram successfully by promoting new products
Instagram is a place for sharing pictures, right? So, why not take pictures of all of your new products and post them to your page. Instagram is
the perfect place to drive awareness for your brands because you can post pictures of your products and consistently update them. Ben and Jerry’s was one of the first brands to start promoting their products on Instagram, and they continue to dominate the digital sphere. Last November, they posted four photos of their new flavors, reaching over 9.8 million new users and experienced a 33-point ad recall.
Brands use Instagram successfully by incorporating hashtags into their posts
Hashtags are a great way to link people back to your posts. 80% of posts from brands use at least one hashtag, with most using three. When you use a hashtag on your picture, it allows anyone who is searching that hashtag to find your account fast and easily. Generic terms like food, product, shopping, love, etc., make it even easier for consumers to access your posts. http://www.socialmediaexaminer.com/instagram-for-business-tips/.
It has been proven by many different brands that using Instagram in an efficient way will boost brand recognition and engagement from consumers. Posting pictures for your brand to Instagram can’t hurt you, so why not use this amazing social media outlet to your companies advantage? There are many ways that brands use Instagram successfully, and there’s no better way to get your products out there quickly. So, start posting…but leave the selfies at home.
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