Klout Launches New iOS App

An important factor in today’s world is increasing your social media presence and networking. Whether you are in the business world or in college, spreading your reach on social media helps build relationships. Klout just launched a new app that will provide information for you to expand your reach and increase your social media presence.

Whether or not you are a business professional or a student, increasing your social media presence is essential in today’s world. For a business professional it is extremely important to have a strong social media presence to develop beneficial relationships with others. For a student it is important to keep in contact with others as well as build new relationships. It is also important for students who are entering the workforce to have a strong and clean social media identity. Klout just released its new iOS application that provides useful information to increase your reach through social media.

Klout was launched during the initial Facebook and Twitter fascination back in 2008. The application used social media analytics to rank its users based on their social media presence and reach. It took ones posts, shares, likes, and followers on Twitter and Facebook and calculated a number out of 100 that was ones social media presence. The application was interesting at first, until one deducted that it was very difficult to increase their Klout score. It was missing an engaging factor to keep people interested.

Increasing Your Social Media Presence

In response to this, Klout launched a new iOS application as well as updated their website to engage their users. The app includes a platform for users to pick content that they want to share. According to “Klout Launches Redesigned iOS App With Curated Content,” “Users select the topics they care about and the app provides a curated stream of content they can then share with their followers. The app highlights articles that are especially well-suited to a user’s audience.”

This update is helpful to those who are unsure on what they want to post, or what they think their audience would enjoy. A user can also choose which categories they prefer to have a platform on, to narrow it down to the specifics. For example, a sports fans Klout platform will provide all information relevant to sports to pull information from. This way you can increase your social media presence and general reach.

For more information on Klout check out: http://mashable.com/2014/02/10/why-klout-had-to-change/