Three Ways to Use Visual Content on Social Media

Social media plays a vital role in today’s digital marketing. The common saying is a picture is worth 1,000 words. Photographs, videos and GIFs are worth more, because without them, your 1,000 words may never be seen. Visual content on social media is key for your digital marketing success.

Below are three reasons why you should integrate visual media within your content and how you can get started doing so.

Consumers Prefer Visuals 

When you are scrolling through Facebook or Twitter, what makes you stop and look further into a post? The visual element is what makes you pause and review the content. Online consumers can only retain 15% of the information they read or hear about. However, when paired with visual elements, the information that is retained suddenly increases to 65%. Pictures break up the text on your feeds and guide your eyes. Any information that can be processed faster will take priority in grabbing a person’s attention. Individuals on digital platforms are more willing to engage with visual content on social media.

Visual Content is Understandable and Relatable 

Visual media helps readers understand information. Viewers are able to develop their own perception of the content. It may spark a memory in the viewer; they are likely to remember the content for much longer than a boring headline. Video content is one of the most important visual aspects in digital marketing. Four times as many consumers would rather watch a video about a product than read about it. The Interactive Advertising Bureau found that 95% of individuals say they share visual content on social media with others. 

Increased Views and Boosted Engagement 

High-quality visual content included in your digital marketing efforts can generate more likes, shares and comments than a simple text would. Your social media content will generate 94% more views if it contains visual elements. It becomes possible to attract the necessary attention to get your message to your target audience. Your social media post views can increase by 48% if they contain both images and videos. Utilize visual content on social media to ensure the message has reached your audience accordingly.

The integration of visual elements within social media posts is a sure way to capture the attention of consumers; it will make your content relatable to the customer. This is the perfect way to capture the attention of your audience.