Living in a world where social media is so prevalent, it’s hard to believe there was once a time when social media was viewed as a “fad”. Social media’s impact on the business world is remarkable. There are currently 1.96 billion social media users in the world. That number is expected to increase to 2.5 billion in 2018. It’s becoming impossible for business and social media to not mix. Businesses are starting to realize social media’s impact and how to use it to their benefit. Jump on board the social media bandwagon by creating a social media strategy for your business.
Social media can be extremely overwhelming with all the different networks and the constantly changing features. A social media strategy allows every social media action to be part of a lager business plan. Every post, like, or comment contributes to social media’s impact on a business. There are a few key factors in creating a social media strategy. You have to first define your target audience (i.e. age, gender, interests, etc.). Figure out what key channels your target audience uses most. The previous steps have a major impact on what content you choose to share. What you would post on Instagram, you wouldn’t necessarily post on Snapchat and twitter too. Next you have to establish when you will post. Results will be more noticeable if you have a consistent posting and engagement schedule.
After the plan is set in motion, it is important to measure the results. You can measure the results by the number of new followers, number of interactions, and the number of visits to your site from social media. After you measure the impact, adjust the strategy to be more beneficial to your business.
A social media strategy allows you to measure social media’s impact. This is a great way to show the senior leaders at a business that using social media as a marketing tactic is extremely beneficial. Social media is a great free resource to interact with the public. It makes your business more relatable and accessible. It has reached the point where social media for business is no longer optional.
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