Analytics acts as your company’s personal shopper for data.

The first question every executive asks their marketing team is: What is the impact of our content and engagement?

A.K.A.: Give me evidence of how the money we are spending campaigning, marketing and advertising our product is benefitting us ($$$).

The best way to answer this question… analytics.

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions

There are three keys to using analytics as a tool. (1) Capture. (2) Understand. (3) Present.

Why Analytics? Social media analytic platforms are free, cheap tools that can optimize business results, reduce your company’s budget waste, and can give you a competitive advantage over competition.

These are the top free analytic platforms to save your company money and give it the competitive edge it needs to beat the competition.

1. Google Analytics
2. Facebook Insights
3. Twitter Analytics
4. LinkedIn Analytics
5. YouTube Analytics
6. Pinterest Analytics

There is an exponential growth in data online and an unsatisfiable demand for new tools that can quickly and easily collect all types of data.

It is imperative that businesses realize the evolution of analytics and its effects on how companies should target its consumers.