5 Pinterest Business Tools You Need to Know About

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With Pinterest’s latest announcement of growing monthly users by 50% since Sept. 2015, the platform continues to prove itself as important to include in your communication plan. The idea sharing social platform offers helpful tools to optimize performance for businesses. Here are 5 Pinterest business tools that you need to know about.

Example of Pinterest Rich Pin for a place

Image source: Pinterest for Business

Rich Pins

Rich pins are among the most useful of Pinterest business tools. They are free to apply and are used by adding metatext to the content on your website. There are currently six types of rich pins: App, place, article, product, movie and recipe. These each provide additional information in the description of the pin. Recipe, for example, can include the ingredients, preparation instructions, cooking times and serving information. Rich pins are basically expanded descriptions that give the user a clearer idea of the content they will get when clicking on the link.

Buyable Pins

Buyable pins are useful for businesses that sell product online. This tool is especially important for online retailers on Pinterest, who can gain promoted status in a search. The feature adds a blue Buy It button to the pin, which pinners can click to directly purchase the product through Pinterest. Currently, the feature is only available to select retailers and a few large commerce companies, such as Shopify. However, businesses can work through these commerce companies to begin using buyable pins, setting their own rates.

Promoted Pins

Among the Pinterest business tools, promoted pins are most closely aligned with real advertising. For a variable price, any business account can pay Pinterest to have their pins featured in their target audience’s feed. The great thing about promoted pins is that they look just like regular pins, except for a small tag that says “promoted by.” This feature is great for businesses that need some extra help increasing traffic, engagement or brand awareness. Finally, the business is able to select the demographic and geographic information of their targets and pays based on the number of users the ad would reach.

Pin Collective

Unlike, the above mentioned Pinterest business tools, Pin Collective is not a type of pin. Pin Collective is a collaboration between Pinterest and a group of hand-selected content creators. These creators have proven themselves as accomplished producers of content on Pinterest, and so the social platform has made them easily available to businesses in need. Businesses can hire these content creators, who set their own prices, to receive quality content tailored to their needs. Pinterest does not take a cut of the fee, but provides this feature to connect businesses with the experts that they need.

Pinterest Analytics

Though only for a verified business account, Pinterest Analytics is an invaluable tool for customizing your content. It allows businesses on Pinterest to research their audience through demographics and interests. It provides profile analytics and advice to improve business practices. Also, Analytics tracks pinner activity and engagement, reporting your most popular content and what devices users most use to access it. Pinterest for Business has many valuable guides for these and other Pinterest business tools. Here’s one for Pinterest Analytics.

The Pinterest business tools certainly add value to this ever-growing social platform. As businesses everywhere learn that they can’t afford to leave it out of their communication plan, the features provided prove invaluable. Thanks for reading! Please leave your thoughts below.

John Camp
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