Every year people tune into to watch the Super Bowl for more than just the game. Super Bowl commercials are one of the biggest reasons people watch it. Over the past decade Super Bowls have been known for having great commercials. Brands like Bud Weiser, Old Spice, and Go Daddy have used the Super Bowl to launch their most successful ad campaigns.
Over 111.3 million people tuned in to watch the 2012 Super Bowl between the New England Patriots and the New York Giants. This vast number of viewers creates a precious opportunity for advertising. Any product featured in a Super Bowl almost guarantees a spike in business.
Super Bowls have consistantly become more valuable. According to the Washington Post, this year CBS is charging “$3.8 million to $4 million for a 30-second commercial” during Sunday’s Ravens vs. 49ers game.
Although companies traditionally do not air commercials until the Super Bowl, this norm is starting to change. With the ever increasing social media market many are now releasing commercials early to get input from viewers. For example ”Audi has uploaded commercials with multiple ending” and have asked viewers which ending they would prefer to see on Super Bowl Sunday.
This new trend is quite fascinating because it allows companies through social media sites such as youtube, twitter, and Facebook to have longer conversations and communication with their consumers. This interaction will help both sides of advertising. By giving the consumers more input, companies are more likely to understand what their customers want.
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