Investing in social ads is one of the quickest and most effective ways to target consumers. Social advertisements are not only extremely low-cost relative to other marketing tactics, but they allow businesses creative and versatile ways to promote their products. Keep reading to learn how your business can utilize social ads.

According to SproutSocial, investing in social ads that are dynamic and direct is the third most important social media trend in 2020. Consumers are increasingly comfortable with social advertisements, and brands are taking notice.

As ads becoming more advanced, businesses have even more opportunities to capitalize on this cost-effective and widespread marketing tactic.

For instance, Facebook’s recent addition of personalized ad experiences automatically deliver more relevant ads to all users. Combining company data with user insights creates intent signals that help Facebook deliver the more tailored ad experience.

Part of Facebook’s personalized ad experiences includes multiple-text optimization in single ads. This features allows advertisers to input multiple text options for the headline, description, and link. Based on individual preferences identified by machine learning models, Facebook optimizes for delivery and performance using the variations of the text options.

A Platform Breakdown

Trying to figure out which platform is best for your business? Got you covered.

Facebook is a platform that is popular among a wide range of demographics. Its a great place to test the social ad waters and build brand awareness. As mentioned above, the site also offers a wide range of targeting options, making it easy to get started.

Instagram targets millennial and Gen Z consumers. With the rise of mega-influencers bolstered by sponsorships, the app leans itself to a shopping experience. Investing in social ads on Instagram can send traffic to your website, create brand awareness, and drive foot traffic to online stores.

Twitter ads works toward three business objectives:

• Increasing website clicks.
• Promoting Tweet engagement.
• Increasing Twitter followers.

Tips for Investing in Social Ads

• Know your target audience. Researching and profiling the type of consumer you want to target will tell you how to get their attention. For example, Gen Z is interested in personalized ads and will pay a higher premium for products that emphasize their individuality.
• Create ads that reflect your organic posts. Users are much more likely to not scroll past a sponsored post if it resembles an organic one. Style your ads like those on your page.
• Highlight deals and offers. People are more likely to click on ads for items that will save them money.
• Measure your results. Determine how many clicks and purchases stem from your social ads. Edit accordingly.

Although social ads may seem like a small piece of the marketing pie, they are sure to boost your business and spread awareness without breaking the bank.