It is water month and UNICEF its celebrating  it with their  campaign called the Tap Project, which invites smart phone users to set their phones aside for ten minutes to provide a day of water for communities in need.

     What is the Tap project?

It’s a Nation wide campaign that provides potable water and sanitation to children in need around the world. Joining this campaign is very simple: First open the App through the UNICEF website on a smart phone. Once the App is open on the smart phone, the program tracks when the phone is not being use. For every ten minutes the phone is not used donators and sponsors of the Tap Project will donate a day of clean water for a child in need.

     Why is this Project important?

Water is essential for life; the human body is made up of about 60% of water. Water is needed for survival. However, not everyone has access to clean water to consume. 768 million people around the world do not have access to potable water and 2.5 billion people do not have access to a proper toilet. The lack of these essential resources has been the leading death of 1,400 children. With just one dollar UNICEF can provide potable water to a child for 40 days.

“Go without you phone to help give clean water to children in need”- UNICEF

As for now the UNICEF Tap project has received a total of 550,000 participants  that in average have gathered 29.83 minutes per user. The national sponsor of this campaign is Georgio Armani. Armani supports this campaign through the promotion of his Acqua for  life perfume. For every like that the page “Drops for life” receive he will donate a dollar to the cause. As well the company will donate $5 for each Acqua di Giò and Acqua di Gioia fragrance purchased in the U.S. from March 1-31 to the U.S. Fund for UNICEF.

This campaign has a lot of potential, since the  use of  smart cellphones has become part of the daily routine. According to a Pew research 91%of American adults and 60% of teenager owns a cell phone. 67% of these owners uses their phone for messages, alerts and calls. People are always using their phone even when it is not ringing or vibrating. By giving a break to the phone obsession users will be able to concentrate better on their daily task as well help this cause.

The UNICEF Tap Project has its own Facebook app. Facilitating users to joing this campaign. In order to show support to this cause people can donate through the Facebook page. As well social media users can share the Tap Project in order to create a water network to provide clean water to children all over the world.

To learn more about the Tap Project and to participate go to this link: http://www.unicefusa.org/campaigns/tap-project/