Whether you are a business or individual, understanding posting times is essential! Even though social media may seems like a place to post whatever is on your mind, businesses must take a more strategic approach. For almost every successful social media brand, there is a data-backed schedule that determines times for posting. Pushing content at the right time maximizes your chances of meeting the greatest engagement and attention. If you’re ready to find out what you can do to grow your social media, let’s dive in!

For some, social media may be place to share photos and their creativity. So posting at random hours of the day is fine because it is for fun. However, if you’re looking to strategicly target your audience, posting schedule is a must. Statusbrew claims that most of your target audience won’t see what you post on social media due to volume and algorithms.

From target audience to demographics, there are factors that come into play when deciding the optimal times. Okay so you’re wondering, what are the times to post?

According to Later, a social media analytics tool, the best time to post is 6 a.m. based on analysis of 35 million global post. While the best days to push out content are on the weekends, Saturday and Sunday. Here is deeper dive into each day of the week.

Best Global Times to Post on Instagram

Monday: 1 a.m., 3-6 a.m., and 7 p.m.

Tuesday: 3.a.m, 5-6 a.m.,10 p.m.

Wednesday: 3-6 a.m.

Thursday: 2 a.m., and 4-6 a.m.

Friday: 2-6 a.m.

Saturday: 1 a.m., 3 a.m., 6 a.m., and 11 p.m.

Sunday: 2 a.m., 6-7 a.m., and 10 p.m.

Worst Global Times to Post on Instagram

Monday: 10 a.m., and 1-2 p.m.

Tuesday: 1 p.m. and 5 p.m.

Wednesday: 10 a.m., and 4 p.m.

Thursday: 8 p.m. and 11 p.m.

Friday: 9 a.m. and 8 p.m.

Saturday: 4 p.m. and 7 p.m.

Sunday: 10 a.m. and 2 p.m.

So, What Does This All Mean?

After analyzing these times, Later concluded that early hours are the optimal slots for content because there is no competition. Many social analytic tools may tell you to post in the times that your users are most active. However, being the first to post each day, gives your account the best chance of being seen by your audience.

And, if you’re looking for more tips on Instagram, check it out here!