Twitter is one of the most widespread and influential social media platforms worldwide. Perfecting Twitter is key to a successful organization.

What is Twitter?

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Founded in 2006, Twitter has grown to become one of the largest social media platforms worldwide. It’s simple to use. There are currently over 275 million users and that number only continues to grow. The ability to reach audiences this large is extremely important and influential.

The Basics

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First things first, how do you tweet? A tweet is comprised of 280 characters, so users are able to get their point across clearly and quickly. This helps condense and focus the message you’re trying to convey. Additionally, it also keeps the attention of users for longer, so they are more likely to read what you want to say. Also, you can include links to more in depth information about the topic of your tweet.

Twitter also has a variety of uses; humor, news, politics, and more. This is highlighted on the discover page, where users choose what kind of content they want to look at. Consequently, this page also highlights trending topics, hashtags, and popular stories.

How can this benefit your organization?

All organizations should be on Twitter. This social media platform reaches across generations because of its easy accessibility and readability. Other than tweeting about important events or news for the organization, Twitter is used to interact with your audience. By responding to, liking, or retweeting followers’ tweets, organizations are able to engage with their audience. Additionally, it can be used to track what you are doing well, poorly, or things that can be improved upon.

If your organization is not on Twitter, now is the time to hop on!