Managing social media accounts just became a lot more “manageable”, thanks to the development of Hootsuite. What used to be considered a time consuming and tedious task has now been made simple and convenient due to the efficient nature of this site. Created in 2008, Hootsuite’s user interface takes form in a dashboard and supports various social media platforms such as Facebook, LinkedIn, Twitter through the use of tabs. As social media continues to gain popularity for personal and professional use, Hootsuite remains easy-to-use and effective in keeping up with the rapid developments of the industry.

The best part about using Hootsuite is the ability to send messages through each platform simultaneously. With one click, your personal or company message can be posted to Facebook, Twitter, LinkedIn, etc. Not only do these features save time, but they also reduce response times significantly.

In professional regards, social media managers now have the ability to monitor their brand trending online and respond to their audiences accordingly. Hootsuite is equipped with a mechanic designed to track keywords and phrases (even if the brand is properly tagged or not). This adaption allows professionals to personally address the public’s comments or concerns.

Hootsuite is revolutionary to the social media industry and continuously adapts to provide its users with the latest platforms.  Whether it is used for personal or professional reasons, Hootsuite connects users to their audience to foster relationships and deliver messages.