Fashion, lifestyle and beauty bloggers across the world are changing the way we look at clothes and various lifestyle products. Not only have they changed the way followers look at products but they have also essentially created a new sector of the fashion world. Bloggers are taking over.
Bloggers have been influencing the way the fashion industry conducts business and has taken over the digital component of shopping. How have they done this, some ask? They have taken advantage of the booming business of social media and digital communications, particularly in the business sense. In recent years it is now become possible for bloggers to make commission off purchases that their followers buy through innovative technology companies such as rewardStyle. Their main sources of income comes through their Instagram accounts and their blog websites. How are you supposed to make money off your Instagram and blog websites you ask? As surprising as it may be, these bloggers have hundreds of thousands or even millions of Instagram followers. After becoming a client at rewardStyle, bloggers are set up with an iLiketoKnowit account, which is where all the magic happens. These features allows a follower to receive an email with all the information about what the blogger was wearing or doing after they like it. The email provides the follower with a link on where to buy a similar outfit or sometimes the exact same outfit in the instagram picture – thus allowing the blogger to make money off the purchase by that link.
These strategies and tools have now allowed bloggers to become very influential and powerful in the world of fashion. It’s important to realize that this is because of the use of different digital channels that have taken over our social world today.
Top 5 Bloggers everyone should follow today: @galmeetsglam, @somethingnavy, @sincerelyjules, @whoworewhat and @songofstyle
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