It simply isn’t enough to just say how you’re feeling or what you’re up to over the online forum of your choice any more. Users want to engage with their friends and show them what they’re feeling and experiencing.
As different social media channels continue to pop up every day, a picture still has the ability to communicate a thousand words to viewers. Apps like Instagram and Pic Stitch have quickly taken precedent in the world of public online interaction.
Everyone wants to believe they are creative and individualistic, so when people are given the technology to crop, edit and manipulate photos they get carried away. Even business corporations have jumped on the picture-obsessed bandwagon. Taking and sharing photos allows people and companies to create visual personas and cultivate uniqueness.
Broadcasting particular images to an audience can change a company’s social image, which can then encourage the development of a brand. Physical representations of your interests allow audiences to grab onto a physical representation and associate different themes with a particular company’s brand.
Visual media platforms are a powerful tool that companies should take advantage of in order to set themselves apart from the competition. By using Instagram as a creative outlet, companies have the ability to unite followers and friends with common interests and create new online communities.
As more companies begin to engage with consumers through social media outlets, they should definitely consider creating profiles on picture-focused apps like Instagram and Pic Stitch to encourage interaction with new audiences and visually communicate the creative side of their organization.
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