The world has begun to shift entirely towards working digitally, forcing all companies to emphasize their social media presence now more than ever. Through digital platforms, brands build their platform for recognition. This makes it essential for their social media strategy to appeal to all generations. It drives traffic to a company’s Instagram profile which then leads to website traffic or people to look at the Facebook, Twitter, or Pinterest page. Not sure how to do this? Follow these three guidelines to kick start a strategy to build a social media presence for any organization. 

#1: Create a universal hashtag

Create a hashtag that can be used across all social media platforms. It must be creative and catchy, but also sound smart at the same time. It can be two, maybe three words that gives other users insight on what the organization does or the personality of the organization. Alliteration is most commonly used to give users a catchy phrase to think of when it comes to the organization and their social media presence. It gives users something to recognize when looking through different platforms. This hashtag must be used across all platforms. By changing it for each platform, it confuses the users as to which hashtag goes for which platform. It creates consistency and a tagline for others recognize when thinking of the organization. 

#2: Create a pre-set filter for all photos

This is a tip taken directly from all successful Instagram influencers. One single filter that can be applied to all photos creates a signature aesthetic to all pictures posted on each social media platform. If there’s anything an influencer is an expert at, it’s creating a signature look to each Instagram page. Influencers such as Disco Daydream, Hunt for Styles, and Happily Grey all use a single pre-set filter which creates the aesthetic for their page. Especially when looking at an organization’s Instagram page, it looks messy when each photo is edited using a different filter. It creates a confusing and unorganized look to the page. This goes for Facebook, Pinterest, and Twitter pictures as well. Users and potential clients want to see consistency. By creating that consistency through the images posted by the organization, it leads clients to be more attracted to the company.  

#3: Utilize all live features

Utilize Facebook Live, Instagram Live, and Instagram stories. These features engage users and potential clients in real time. They can follow alongside the organization and see inside the company more than they can with basic posts. It also allows individuals within the organization to do “take over’s” and showcase the personality within the individuals who work there. These live features and stories are only posted for 24 hours, making them perfect for those personality-type photos that are less permanent. They are interactive and engage the viewers through more candid and lifestyle photos and videos. These videos can then be saved and posted to other platforms, such as Twitter, to drive more traffic to the company’s pages.

These three tips allow social media users to be driven to an organization’s page to see a clean and well promoted profile. Follow them and it will engage the intended audience and therefore drive the necessary traffic to the website and the company in general. They are the perfect starting point for any organization to create a following and through consistency with these three tips, a strong social media presence will establish itself.