In this post, I’m going to give five ways on how to boost your social media presence. These tips are applicable to both personal and professional accounts as well as across all forms of social media. Let’s start with number one…

Using the right channels 

Making sure you’re using the right channels is key to creating a thriving social media presence. Where does your content get the most responses? Are they the types of responses you’re looking for? Knowing what type of audience you want and where to find them is crucial in the world of social media.

For more help on figuring out which channel is right for you, click here.

Daily Activity 

In order to engage with your audience you must be active on social media every day. Whether that’s posting, commenting, or following new accounts, there should always be some sort of engagement surrounding your account. 

Captivating Headlines 

One of the best things about social media is the ability to grasp a reader’s attention by one simple headline or photo. Its all about those first few words when trying to gain the attention of a potential reader. Posting on Instagram? A picture is worth a thousand words, find the right one and let it speak for itself. It’s important to know what you want to say and making sure that your post is captured in that first look. 

Know Your Competition 

Being aware of what’s going on in the social media world is important in order to remain relevant. Daily trends pass by, but they can be utilized to your benefit if you can incorporate that day’s top trend into your daily post. Be ahead of the curve, not behind it.

Negative Comments: How to respond 

If you haven’t already, go ahead and accept the fact that negative comments are inevitable in the world of social media. As frustrating as they may be, it’s important to realize that you only have control over how you respond and not what others say. First off, choose your battles wisely. If you don’t have a pro-active response, then wait until you do. Secondly, when you choose to respond, make sure it’s honest and open. You want to avoid escalation when responding to any negative comment so keep it brief but sincere.