Social media plays a huge role in both our lives and careers, so it’s important we know how to use it correctly. Here’s how to avoid some common social media mistakes.

Don’t overpost

We all know these people. Every time you open Facebook or Instagram, this person has a new update. We don’t want to be these people and constantly post.

But, this social media mistake is easy to avoid by keeping a posting schedule. Posting schedules keep your accounts organized so you know exactly what to post and when to publish it. Though some are free, others cost money. Check out some of the best social media schedulers here.

Keep your posts professional and on-brand

This common social media mistake applies to both your personal account or if you’re running accounts for your organization. No matter what, content you publish reflects back on you and the organization. So, it’s important that your posts appear professional and don’t include inappropriate or sensitive content.

Avoid polarizing or overly political content

This final social media mistake probably speaks for itself, but it’s still worth including. This doesn’t just mean not ranting about politics on social media. Generally, when working for your organization, the best course of action is to steer clear of polarizing topics overall.

Hopefully this article will help you avert a social media mistake the next time you post.