LinkedIn is known as the best social media platform to display your achievements, and its algorithm works to focus on you by increasing engagement with your most relevant and readable posts. Use the LinkedIn algorithm to your advantage by keeping in mind these tactics for increased exposure.
Within the first hour your LinkedIn post is up, the algorithm watches its engagement. The algorithm classifies your post as spam, low quality, or high quality. The more users who engage with your post within the first hour, the more likely your post will gain exposure over the coming weeks. It is important to post during working hours. According to HubSpot, the best times to post on LinkedIn are 7:30 to 8:30am, 12pm, and 5 to 6pm on Tuesdays, Wednesdays, and Thursdays.
In order to see an increase in content exposure, it is important to put out high-quality content on LinkedIn. This means no grammar, spelling, or punctuation problems. Focus on making your content easy to read.
Try not to use hashtags like #follow, #like, or #subscribe. Use hashtags for broad keywords followed by focus keywords.
Do not use multiple links. If you have more outbound links to share, put them in the comments of your post.
To increase engagement, consider posting something that elicits a response. The easiest way to do this is by asking your audience a question.
Only tag people who you know will respond within the first hour. Do not post random people who do not know you, unless they are known to respond to strangers at the time of your post.
Always come back to your post to interact with comments. This will improve your engagement rating and increase your post exposure throughout LinkedIn.
LinkedIn gives you the ability to be seen and heard by people you know and by the masses, as long as your content is good. LinkedIn has over 500 million users and only 1% post regularly. Allow LinkedIn to focus on you by posting relevant and readable content.