Many businesses profit from advertisements on social media platforms. Almost all social media ads are specially tailored to each user. Facebook, Snapchat and Instagram frequently post and publish paid ads in order to generate revenue. A new name officially deserves to be added to that list.Twitter launched promoted tweets today for public beta in the US and the UK. The monthly subscription fee is the only caveat. Continue reading
Category Archives: SocialMedia
A bizarre glitch is affecting Apple users worldwide. Last week users reported various problems with their devices. The most notable was the iPhone autocorrect glitch that automatically changes the letter “i” into a strange symbol. Continue reading →
Twitter releases a new character limit that allows users to type up to 240 characters per tweet. Twitter is an online news and social networking channel where users “tweet.” Users “tweet” through a message with 140-characters or less. Since the message is limited, many refer to Twitter as microblogging. Users share anything on their mind with followers. Users can tag other users on Twitter to ask a question or share a thought. Continue reading →
Thanksgiving Day is for family, food, and football. Every year millions of fans tune into Fox Sports to watch football during Thanksgiving festivities. This year, however, fans will see a new type of commercial: six-second ads. Six-second ads will take over the TV screen while the game moves to a small screen on the side. This way viewers will still be able to watch the game as they also view advertisements. Continue reading →
Many people look at fashion bloggers and wonder how posting pictures of outfits can become a career. Fashion blogging is a very profitable business, but few people understand how the industry works and how the money is made. Here are the five ways fashion bloggers profit off of their blogs.
Last week, social media sites were questioned in regards to the use of Russian-linked ads and groups and their influence on the 2016 US elections. Most of the attention was focused on Twitter. It was discovered that they offered Russian TV Networks 15% of their share of voice (SOV) for $3 million.
Zuckerberg handling controversy with confidence as consumer confidence in Facebook soars. Facebook CEO, Mark Zuckerberg, said in a recent article that business was doing well. Their market price is at an all-time high. He did stress the importance of security moving forward, “We’re serious about preventing abuse on our platforms. We’re investing so much in security that it will impact our profitability. Protecting our community is more important than maximizing our profits.” Mark Zuckerberg is handling the controversy surrounding Russian election interference with confidence. This confidence resonates throughout his company. The vetted CEO has driven Facebook to the top of the tech industry alongside Apple and Amazon. Even amidst the controversy confidence and trust in his company have never been higher. Continue reading →
Snapchat’s context cards are the newest addition to the apps suite of in-app tools. The new feature integrates Foursquare, TripAdvisor, Uber, and Lyft, among others. This collaboration gives users more information about Snapchat’s based on their location. Snapchat’s context cards act as packets of information on the location of where a user takes a snap. The cards pull data from various partner companies to give users as much information as possible based on their location. Therefore, when a user takes a snap at a particular location, they can open a card by swiping up. Continue reading →
This baseball season continues to be full of surprises as the Houston Astros find themselves in the aftermath of Hurricane Harvey. Four years ago they were the worst team in the majors. Two months ago their city was devastated by the effects of the costliest hurricane on record. But tonight, they find themselves in game seven of the World Series. The curve balls keep coming for Houston-no pun intended. What has been one dominant force throughout all of theses events, you ask? Social media. Especially in the aftermath of Hurricane Harvey. Continue reading →
Just Google it. No one really questions Google’s answers. Today, 62% of US adults get their news from social media. Why shouldn’t they when Facebook and Twitter promote the freedom of expression and the spread of information? There was no real reason to question the validity and ethics of Google, Facebook or Twitter until now. The 2016 presidential election proves that political involvement creates digital distrust. The recent allegations against these large tech companies will only generate more skepticism as the investigations continue. Continue reading →
GroupMe is an app for smartphones and a website, but slack is the new GroupMe for professionals. Slack is a tool used by professionals to communicate digitally within an organization. There are five components of Slack: teams and workspaces, channels, messages, search, and notifications. A team is the group of people using Slack to communicate. A workspace is a digital space the team shares to communicate and work. Channels are the space where a team communicates. There are public and private channels. Public channels are open to the whole team. Whereas, team members must invite others to the private channel. Direct message is where two teammates can communicate one on one. Sending messages occurs through public and private channels or direct messages. Search allows a user to narrow down information needed to get work done. Lastly, notifications enable team members to know when the team is talking. Continue reading →
Technology is taking over the modern home in many ways. We have apps to control the thermostat, camera security systems, automatic vacuum cleaners and now Sony is bringing tech to our furry friends too. Aibo the robot dog could be our new companions!
Sony’s Aibo the robot dog is back and better than ever
Sony is releasing its latest version of the robot dog Aibo after ten years. This robot dog does everything man’s best friend can do and more! Aibo the robot dog can walk, sit and bark like a real dog. Sony uses new technology that allows it to move along 22 axes for lots of mobility. It can even make facial expressions using OLED technology to move its eyes.
Sony says that Aibo provides love and affection to its owners and can even “form an emotional bond with members of the household”. It uses special technology to adapt to the owners behaviors and can learn how to make its owners happy. Basically, it’s like having a dog without the hassle of taking it outside and worrying about leaving it alone when you’re at work. Aibo also takes photos from its perspectives which you can later access from the Aibo app.
My Aibo App
Abide the robot dog also has an app, called My Aibo. The app lets you access photos that the robot dog takes, as well as access settings. You can even use the app to download new tricks from the store. With a subscription, you can also have WiFi and LTE connectivity.
While it’s not exactly the same as going to the pet store and picking out a new puppy, you can pre-order Aibo the robot dog in Japan. Aibo will be released on January 11, 2018, and will cost about $1,700. Aibo will not be sold outside of Japan for the time being so we’ll have to wait to pick up our not-so-furry friends.
Since many people around the world have had issues with package thieves, Amazon has attempted to come up with a solution. The new and improved Amazon In-Home Delivery is an effort to allow the Amazon delivery drivers access inside homes to ensure that the packages are safe. The new service is known as “Amazon Key” and is only available to Amazon Prime members in select areas. Continue reading →
For companies that like to see the numbers, Snapchat introduced a tool for tracking and measuring ad exposure. In the last year, we have seen more ads coming up on Snapchat from companies like Fabletics and JustFab. Now, Snapchat’s tool called Snap Pixel will allow companies to track user’s interactions after seeing an ad on the app. Continue reading →
Thousands of pairs of Snapchat Spectacles sit unsold in a warehouse. Snapchat Spectacles did not live up to the hype.
Artifical intelligence has changed the world. AI is a part of smartphones, computers, and now, television. AI has also been a big part of the advertising world. Web pages and social media sites are full of personalized advertisements tailored to users through the use of AI. Television seems to be falling behind the curve, but programmatic TV advertising may change that. Continue reading →
HiQ’s lawsuit against LinkedIn concerns access to the publicly available internet. HiQ labs is a startup data analytics company who is taking legal action against LinkedIn. HiQ is claiming LinkdIn denied them access to information on their member’s public profiles. This case will be the first time the courts interpret the issue of access on the internet. Moreover, the landmark lawsuit’s traction in the media adds to anticipation for the resulting precedent. Furthermore, this precedent will become common law and used as a guide for future cases surrounding this topic. Not only will this lawsuit go down in history as a landmark case, but it will also affect the landscape of the tech industry forever.
Now Bumble is no longer used just for dating thanks to the launch of Bizz which is a new mode on the app designed for professional networking. Bizz follows the “women make the first move” concept that the dating app was built on. But, rather than swiping for dating users swipe to find professional networking connections.
Social Media Influencers and Brand Ambassadors
Social media influencers and brand ambassadors are great marketing strategies for companies. Influencers and brand ambassadors can be used as an effective tool to reach the right consumers, increase brand awareness and brand loyalty. These marketing strategies create relationships with the brand through social media. As the influence of social media personalities grows, companies are choosing to use influencers and or brand ambassadors. For those companies are not sure who to contract as their social media influencers and brand ambassadors, there are agencies who are the bridge for the company and influencer who can find the right match for their target audience. Although influencers and ambassadors often appear to be similar positions, they both have two distinct roles and positions in social media advertising.
Bumbles new feature, Bumble Bizz is the new tool for professional networking. The tool sticks to the original style of online dating format. Instead of featuring potential love matches the app connects you to professional contacts. Swipe right for those who you want in your network, and if they swipe right on you too, you match.