Communication during crises is essential to the survival of a business. But COVID-19 has shown some companies’ true colors. Some businesses are over-communicating. Some are under communicating. And some are communicating when they should be staying silent. Below is a list of some admirable companies crushing the communication game during the quarantine.

Companies Crushing the Communication Game

Time Magazine

The most recent cover of Time Magazine includes essential workers. Their statement was a not-so-subtle nod to all of the essential workers that most of society took for granted before this pandemic.

Jeep

As a car company during a time when people are staying at home, Jeep recognizes that most people are not needing their product. Rather than trying to pitch their product anyway, Jeep released a print ad that stayed true to their motto of exploration, while encouraging people to stay home. Their ad highlighted the good character of the company without over-communicating to its clientele.

Nike

Nike released a 60-second advertisement that inspired hope in athletes that are training from home. The ad stayed true to Nike’s theme of inspiring others but did so with the right tone and imagery given current events.

Spotify

Spotify is a platform that helps many people pass the time, especially during the quarantine. Their print ad acknowledged the issue at hand and gave a clear call to action while staying in their lane.

Uber

“Thank you for not riding with Uber.” This is a statement you would have never expected Uber to say a few months ago. Their recent advertisement reminds people to stay home for those who cannot stay home. Rather than encouraging people to buy gift cards or take an Uber to the store, Uber took the higher road. They acknowledge that their services should not be advertised right now.

How to Crush the Communication Game

Think about whether your company is considered essential during this crisis. If the answer is yes, communicate with your customers and employees about the safety measures you are taking to make your business safe. If the answer is no, you can release an initial message that acknowledges the lack of demand for your business at the present. After that, lay low and show support from a distance. Do not bombard your clientele with dozens of emails reminding them about your company. Wait for this to be over and then advertise and communicate how your product or service is back and better than ever.

Remember that crises are opportunities to show your company’s true character. Remember what is important to your customers and employees right now and communicate (or withhold communication) accordingly.

For more amazing examples of companies crushing the communication game during this crisis, browse the dozens of videos on Ads World’s website.