When you think of social media influencers, grandma or grandpa do not come to mind. In recent years those known as grandfluencers have become more popular. Not just on Facebook, but on TikTok and Instagram. When you see who follows them, you will understand.

A new era

Grandfluencers are social media influencers over the age of 50. They have been around for a few years now. But once Covid hit, and all were trying to find ways to connect, their numbers increased. Majority of the grandfluencers focus on fashion or wellness. But they all point out that aging does not mean you stop living.

They are being noticed by more than their peers. Their followers range in age from 18 on up. When you think of the range of an audience this size, it is staggering.

Why Grandfluencers are important to all?

If considering the broad audience reach is not enough to convince you, look at the generation. Grandfluencers are the largest group of individuals with disposible income. Especially when it comes to luxury items. They also have years of life experience under their belts to share. Besides the fun atmosphere they provide, you cannot beat the life hacks they come up with that you never knew you needed.