Most of us social media junkies take to twitter at all hours of the day, tweeting out our musings to the masses. But how do you define “masses”? In other words, since you’re not Miley Cyrus, how many followers do you really have?
If you are truly a “junkie”, you may be in luck. Studies show that the more often you tweet, the more likely you are to have a lot of followers. Social analytics research company Beevolve recently analyzed the Twitter profiles of 36 million users who have more than 28 billion tweets collectively. Their research revealed that a user’s number of followers directly correlates with how much and how often they tweet.
According to Beevolve, a Twitter user with 1 to 1000 tweets has an average of 51 to 100 followers, whereas a user with 10,000 tweets tends to have between 1,000 to 5,000 followers. The study also examined demographics, follower stats, gender preferences, keywords, and smartphone preferences.
In order to increase your followership, they suggest making Twitter your short-term priority. Focus on generating content and pushing it out often, all the while increasing interaction with your followers. This means mentions and hashtags galore.
This tactic is almost guaranteed to pay off, and even more so if you’re a small business or brand. Analytics company KISSmetrics released an infographic with this surprising statistic: users are more likely to buy from brand they follow on Twitter, by a staggering margin of 64 percent.
What do you think? Have you experienced increased followership after a period of increased activity? Are you more likely support a brand you follow on Twitter?