In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.

The question for brands now is, when it comes to marketing dollars, which digital spaces are the best places to invest? This question becomes especially difficult when these brands are trying to reach younger audiences. The millennial generation is a huge segment that must be tapped into as they slowly become the largest group of consumers.

Here are the facts.

There are 83.1 million millennials in the United States. 86% of American millennials own a smartphone. 64% of American millennials report owning a Facebook account. Snapchat and Instagram follow, with 29% of American social media users report owning an Instagram account and 23% report having a Snapchat account.

All these statistics are useful, but the truth of the matter is, instant gratification is what rules the millennial world. More and more marketing research is suggesting that Snapchat does exactly that. It provides these millennial with the instantaneous news they crave.

Almost three-quarters of Snapchat’s 150 million daily users are 18 to 34 years old. Snapchat grew as much in one year as Twitter has in four years combined. Snapchat is also ranked as the second most often used social media account in the United States by millennials. Snapchat is also more known than Pinterest or Linkedin with Americans 12 years and older.

Many marketers are attributing Snapchat’s branding success to it’s personalized geofilters. They are perfect for specific and targeted messages with the use of their graphical overlays. These filters can be pricey; however, they can also be affordable if used in a smaller location. With the price range at the mercy of the marketers’ geographical desire, personalization helps brands big and small connect directly with their audience.