The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
If you like food and you have a Facebook account, chances are you’ve seen a Buzzfeed Tasty video. Buzzfeed, a digital media company, started their food division, Tasty, just two years ago, and since then Buzzfeed has launched the Tasty takeover.
In 2012, Carly Zakin and Danielle Weisberg co-founded the Skimm. Targeted at millennial women, the daily Skimm newsletter summarizes the top news stories in a few hundred words. The Skimm is known for its casual tone and wide millennial reach. So, why are so many millennial women reading theSkimm newsletter? Here are the top reasons why so many millennials read theSkimm newsletter.
Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading
After the Stoneman Douglas High School shooting in February, the discussion quickly turned to the topic of gun control in the United States. However, in an unusual turn, consumers not only began demanding greater gun control legislation but for popular brands to take a stand as well through an NRA brand boycott. Continue reading
Her husband refers to the leader of North Korea as “Rocket Man,” calls Hilary Clinton “crooked Hilary,” and belittles and demeans people through Twitter. Her goal is to end cyberbullying. First Lady Melania Trump announced she would focus her attention on the issue of cyberbullying during the presidential campaign. Since Donald Trump’s election she gave a speech at a U.N. luncheon and traveled to a couple of middle schools to talk to children about bullying; it is believed that she has not yet formulated a defined program for ending cyberbullying. Given the recent comments made by a Parkland High School shooting survivor, it was time to take a look at what First Lady Melania Trump has done for the complex issue of cyberbullying and determine if she will ever actually be effective at change, assuming she is unwilling to smash her husband’s phone. Continue reading
FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages. Continue reading
Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading
A key aspect to executing a successful Google Adwords campaign is analyzing metrics. Google Adwords has such a large number of metrics that it can often be overwhelming. Looking at these metrics determines if the ad campaign reaches marketing goals and ways to improve. These are the most influential Google Adwords metrics to determine campaign success. Continue reading
Another day, another hurdle for publishers and advertisers. Or so it seems, after last week when Google Chrome began unrolling its new built-in ad blocking technology. Should you be worried or excited about Google’s newest feature? See below for the pros and cons of Google Chrome ad blocking and what it means for your brand. Continue reading
Knowing your audience is essential to ensuring your message is heard, but many small businesses and entrepreneurs don’t have a ton of money to invest in premium tracking tools and services. A shortage of funds isn’t as big of an issue as you may think. There are a several free tools to identify your audience, their interests and what they search online. Continue reading
2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media. Continue reading
The power of podcasts for today’s modern publisher is immense. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. For publishers and content creators, podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading
Over 66% of marketers incorporated bloggers into their social media strategy in 2017. Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading
On February 7th, 2018, Snapchat unveiled their latest update. Then all hell broke loose. If you are an avid snapper, tweeter, or human who has logged onto any social app in the past ten days, you have heard about the new Snapchat update, and how strongly people dislike it. Continue reading
The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark. Continue reading
Many speculate that Periscope is on the decline as Twitter gets called out for its relationship, or lack thereof, with their 2015 video streaming acquisition.
Periscope has had an interesting journey from its launch. In it’s infancy, It was revolutionary for its ability to connect viewers’ comments to the video streamer in real time. It facilitated a more intimate connection between content creator and content viewer. This relationship had not been previously explored prior to the app’s launch. After a year of activity under Twitter’s umbrella, Apple even declared Periscope to be the iOS app of the year. Continue reading
Among the major social media networks, Linkedin typically takes a back seat. However, you can often learn more about a person from their Linkedin profile than from Facebook. When used correctly, Linkedin helps public relations professionals work towards a stronger career. Here are the top reasons you should update your Linkedin profile: Continue reading
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Today it seems like live video is a feature available on every type of social media platform. Live video has proven to be successful for brands and publishers alike, so, what is the best way to use it? See below for four tips for a successful Instagram Live. Continue reading