Recently the CEOs of large corporations including Airbnb, Tesla, Square and Twitter have begun asking for feedback from their customers on a new social media platform: Twitter. Although companies have been utilizing Twitter as a means of communicating with their clients, it hasn’t been until recently that CEOs themselves have taken to the site and directly asked their clients what their company, product or service was missing. Within hours the CEOs had received thousands of responses from their customers providing feedback and requests. Although social media listening can sometimes be complicated since the sites can produce responses at such high volume, the CEOs were able to see what the majority of clients felt they needed. The companies were able to spot trends and prioritize what actions needed to be taken to pacify the majority of their clients. Tesla CEO Elon Musk not only responded to one of his client’s feedback on Twitter, within six days of the tweet Musk adopted a company policy to recognize and rectify the problem as seen by the client. CEOs are beginning to recognize that social media sites are not only ways to maintain reputation and brand popularity, through social media listening they have also become ways to collect data and continuously better their companies. Conducting market research used to be a long and tasking processes, but thanks so social media sites such as twitter, data can be collected through social media listening and action can be taken by the company almost instantaneously.
On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways. Continue reading →
Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.
Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.
Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.
Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.
“Likes” are the most valuable form of currency on Facebook. A like is equivalent to an online “I agree”—a vote of popularity, a virtual affirmation from your audience. But, simply publishing a post or a picture doesn’t guarantee that the likes will come rolling in. There’s strategy behind maximizing Facebook likes, and all it takes is a little bit of time and effort.
As advertisers and celebrities have flooded social media, users have lost an important connection online: their family and friends. The personal connection of following and keeping up with people they actually know has paled compared nature of following and keeping up with people they have no personal connection with. Celebrities and company’s strategic advertisements are nothing compared to your cousin’s wedding pictures or high school teacher’s family reunion. Continue reading →
Update Creates Broader “Trending Topics” Section
Facebook released multiple updates for their “Trending Topics” section, which will help the site prevent fake news stories. The site’s “Trending Topics” portion is a quick way for users to see current headlines in a timely manner. The section has been under fire in the last year for trending fake news, as well as trending topics based on political bias. Continue reading →
This week, a Facebook trending update was released to improve the scope and quality of news on the site. Facebook introduced the update in response to the fake news stories that previously trended on the site.
Facebook Trending, a module on the News Feed, is one of the most controversial topics surrounding the social networking site. Gizmodo, a political site, was the first to accuse Facebook of sharing fake news. The site published an article in which former Facebook publishers stated that they downplayed conservative media sources when choosing which stories to trend.
Hearing “Facebook fraud” will likely elicit thoughts of identity theft or catfishing. Facebook fraud goes beyond identity theft. A recent NPR story covered a Facebook customer service scam; the helpline at the top of a Google search directed callers to a scam. The scamming customer service agent at the other end of the line only wants your money. This Facebook customer service scam is another example warning you not to trust everything you find on the Internet. Continue reading →
Plenty of businesses successfully utilize social media platforms such as Twitter, Instagram and Facebook but for some reason there aren’t many using Pinterest for business. Maybe businesses avoid Pinterest due to the stigma that only crafty women who love DIY use it or the idea that Pinterest is not an effective marketing tool. Regardless of the reason, businesses are losing access to customers and potential sales. Not only is it important for businesses to be on Pinterest in the first place, but also it is important that they use the platform effectively. Continue reading →
With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.
The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos. Not long thereafter, Instagram once again tried to gain some footing against Snapchat by allowed users to post Instagram “Stories”. These stories are just like Snapchat stories in that users post a video or photo and it can be viewed by all followers and friends for only 24 hours before it is erased for good. Instagram users were timid at first but as time continued more and more users began to post to their stories. Even more recently, Facebook and Instagram have tried to provide their users with the same ability that Snapchat does through the option of “going live”. “Going live” means just that- you go live. As you take the video your friends and followers are watching it happen in real time. Basically, it is a facetime for you and anyone else who happens to be on the social media site at the time. “Going live” allows real time video to be seen, reacted to and responded to by thousands of Facebook and Instagram users. Although Instagram and Facebook both have messaging ability, “going live” was the first step towards allowing the social media sites to be used for real time communication. Whereas before the sites served as a history of someone’s activities through photos and statuses, “going live” provided their users with real-time, two-way, mass communication- much like Snapchat does.
So here’s what’s interesting: although Facebook and Instagram have tried their hardest to attract Snapchat users, the numbers show that Snapchat’s user database is still growing substantially. The answer, I believe, can be summed up to one word: likes. Likes are what drive almost all of social media user’s activity today. Instagram likes and Facebook likes show users what is popular, what is trending, what is cool and what is not. There are websites where users can even purchase likes in order to make their content look more popular. As much as users love “liking” and receiving “likes”, it puts much more pressure on the user to create high quality content. Snapchat, unlike Facebook and Instagram, does not have the option to “like” a video or photo. Instead, users can respond to the post through a private message that no other users can see. Even though the person who posted the content can see how many viewers it had and who the viewers were, the viewers themselves cannot see who else has seen the content. This allows for Snapchat to create a more personal communication experience. Users see content for what it is- without the opinions, “likes” or “dislikes” of other users. They get to take it as they see it and make their own judgments. Snapchat isn’t a popularity contest for likes or reactions, it’s simply a different way to communicate. Snapchats straight-forward approach to communication is why the social media site has established itself as one of the most popular apps today. It would be smart for businesses that use social media sites such as Instagram and Facebook to recognize what makes Snapchat so different. Thanks to Snapchat’s unique format, Facebook and Instagram won’t take its place anytime soon.
It’s been less than a week since Snap, the parent company of popular application Snapchat, finally filed for an IPO, and the hype is undeniable. As investors scramble to decide whether or not the company is worth its reported $25 billion valuation, Snap’s IPO filing has confirmed rumors that Instagram’s “Stories” feature is giving the app a run for its money. Continue reading →
Twitter has become an important component of business today. Retailers, small business owners and corporations should all be utilizing Twitter to connect with their publics. However, simply having a Twitter account is not enough. The account must be both active and interactive.
To maintain an active Twitter account, businesses need to be posting their own content a few times a day. This may be information about new products, promotions or other announcements. The type of content specifically will vary based on business size and type. Mom-and-pop shops may post about employees’ birthdays, while mega-corporations may announce a merger or acquisition. Content should be original and meaningful, consumers will not follow a business account that is simply spewing off nonsense to fill the void.
Beyond keeping an active Twitter account is maintaining an interactive Twitter account. Consumers today want to interact with brands instantaneously. Interactions for businesses may come in the form of re-tweets, mentions or replies to tweets directed towards the business account. Responding to consumers when they reach out to a company helps the consumer to feel heard and gains trust. Trust is vital in maintaining strong relationships between a brand and its publics.
Hashtags on Twitter are a great way for businesses to be both active and interactive as well. Within their own content, brands may create new hashtags unique to their products or services. With repetition, these hashtags can grow to be recognizable slogans or associations. When interacting with other companies and audiences, business Twitter accounts can reuse already trending hashtags or jump in on a conversation already happening within the Twitter-sphere.
As consumers increasingly seek to humanize businesses, social media – especially Twitter – have become a platform brands can maximize to engage their audience and build rapport.
92% of businesses check potential employees’ social media pages when making hiring decisions. This includes sites like Facebook, Snapchat, Instagram, and even Pinterest. In fact, most hiring managers check candidates’ social media accounts regardless of whether or not it’s required. In today’s world, with so many personal details available online, it’s increasingly important to craft an appropriate and professional image. Continue reading →
Facebook’s latest custom audience features make it much easier to target specific audiences according to their connection and engagement with your Facebook page.
Previously, it was difficult to reach specific people via Facebook because posts would either be shared with the entire Facebook audience or a small segmented group.With six new ways to segment target audiences, Facebook has re invented its ability to reach people who will most likely interact and engage with specific pages and ads. Continue reading →
New Feature Similar to Facebook Photo Sharing
Instagram is looking to give users the option of sharing an album of photos in a single post. The newest feature is not available to all users but is currently being tested on the beta version of Instagram’s android app. According to a report from Mashable, the update will allow users to select up to 10 pictures or videos to create a single post on users’ feeds. The update will take away from the one photo post and make the app more similar to Facebook photo sharing options. Followers and other Instagram users will be able to like individual photos within the post.
The NBA has followed the NFL’s lead yet again this week. The trolling that has entertained basketball fans and social media followers for the past few years is coming to an end as the NBA issues social media guidelines restricting what teams can say (whether in jest or in seriousness) on their social media platforms. But the real problem is, why do these professional leagues want to ruin the fun for the fans? Continue reading →
Pinterest’s co-founder and head of Pinterest’s products wrote about the new Pinterest features, specifically the Lens feature, in a recent blog post. “Pinterest [has] developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do. Now there’s a way to discover ideas without having to find the right words to describe them first.” Continue reading →
Facebook Messenger Bots, introduced in April 2016, are the next step in digital communication because of their ability to connect businesses and consumers. While they were introduced last year, recent advancements have improved their usability. Facebook users can use Bots for a variety of tasks, such as customer service, making restaurant reservations, reviewing e-commerce orders, and more. To use Bots, users must first launch the Facebook Messenger app. They can then find Bots by using the search bar at the top of the app. Users then choose the Bot they would like to use and chat the Bot to get what they need. This provides the next step in digital communication for e-commerce and marketing alike because Bots are not just limited to text. They can send images, links, and call to action buttons.
Bots cater to all kinds of companies and causes, including Domino’s Pizza, Expedia, and even protests. The Domino’s Pizza Bot, called “Dom”, enables Facebook users to order pizza online. Users have access to the full Domino’s menu and can place their order within the Messenger app. But, because Facebook Messenger cannot take credit card payments yet, customers must pay the Domino’s delivery person in cash upon the arrival of their pizza. Domino’s introduced this Bot ahead of the super bowl this year in anticipation of the high demand for pizza. To learn more about Dom, click here. Continue reading →
Last April, Mark Zuckerberg announced the launch of his company’s newest feature: Facebook Live Video. Described by Zuckerberg as ” having a TV camera in your pocket,” Facebook Live catalyzed a shift in how brands and users communicate to their respected audiences.
Since April, live aspects of social media platforms have taken over. Social media live video had a groundbreaking year in 2016, replacing many aspects of traditional media. This past fall, viewers tuned in to watch NFL game on Twitter and watch history unfold on Facebook as the 2016 presidential debates took place.
As live video continues to establish itself as a staple in the transmission of news, it also presents a great opportunity for brands. The most notable takeaway for brands is to utilize live to promote a sense of authentic and build credibility amongst consumers. According to a study conducted by Dallas-based Richard Group, 80 percent of consumers authentic content is the most influential factor in their decision to become a follower of a brand.
Some noteworthy examples of brands utilizing the live aspect are The Tonight Show who used Facebook live to show behind-the-scenes footage of the show, Target who used Facebook live to give fans a glimpse into design partnerships, and Marc Jacobs who used Instagram live to preview their 2016 line.
It is important that as both consumers and social strategists, we continue to stay informed with the latest trends.