DC Schools Allows Cell Phones in Classroom

As of the first day of school, August 26th, Prince George’s County Public Schools announced their change in cell phone policy by allowing kids to use cell phones in the classroom.

The DC schools decided they would take a more relaxed approach to the use of cellphones. They would allow the kids to use them not only in the hallways and cafeteria, but also in the classroom.

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With the rapid and explosive social technology boom that has transformed the last decade, Digital Communication, specifically Social Media, has become a crucial and imperative component to PR Firms. Declining print journalism combined with a continuing drop in radio viewers forced PR firms to find a more efficient way to communicate with the public, and Social Media proved to be the perfect vice. While numerous social media outlets exists in today’s market, Facebook and Twitter best exemplify the benefits and strategies to use as a PR firm in this modern age. Facebook, with over 1.2 billion users a month, it is the most popular form of social media. Facebook’s strongest benefit is the amount of personal information attached to each account. This info is used to more accurately reach and address a population based on location, key words, demographic, etc. Unlike older vice’s such as radio, this information lets firms target specific groups and more efficiently communicate with their customers, current or potential. Furthermore, a company typically creates a Facebook “page” with the company information, along with the latest in news. With the strong success of Facebook, PR firms have a much more intimate relationship with the population, and for all purposes intended, brought companies right into the home. Twitter, the successful 140 character limit messages to other users. PR firms have aggressively taken to Twitter, as it limits all other “radio noise” that gets in the way of the message. With such a short message by nature, companies have found its exceptionally simple to broadcast their messages to vast array of the public at virtually no cost. An example of this might be a new hamburger at a popular chain; instead of a whole advertising campaign, users can now read exactly what product is now offered in a seemingly “commercial free” environment. Recently, Twitter introduced a new function that allows company to buy spots onto a certain number of user’s feeds, forcibly introducing them into the user’s life. Social Media has revolutionized the manner in which PR firms function in an extremely positive and cost efficient way. The ease of personal communication is unparallel to anything the industry has ever seen, and it would be a PR disaster not to utilize and embrace the simplicity of this new technology.

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Apps have potential to revolutionize wrist PR

Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either.  Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities  – not just at our fingertips but now right above our hands.

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Spirit Airlines Takes Advantage of Celebrity Photo Scandal

Apparently teasing the celebrity leaked photos scandal is not only funny, but also a great way to promote a company, or so Spirit Airlines thought. The Florida based airline decided to take advantage of the scandal to promote its “bare fare” low cost flights. They sent out an email last week that titled “Our Selfie Leaked Too…” together with a photo of a cartoon woman covering only her chest.

Bare Fair

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Bring on the 4D, Ralph Lauren

September 8th marked an overwhelming day for Ralph Lauren: the opening of the Polo flagship store on Fifth Avenue and the “groundbreaking fusion of fashion and technology.” Look out NYC, the Ralph Lauren runway has gone 4D.

Instead of models strutting your typical catwalk, Ralph Lauren presented four-story high holograms of models debuting his spring collection. A hologram of Lauren himself also made an appearance, taking his bow after the show.  The presentation took place over Cherry Hill lake in Central Park, making the cityscape an enchanting backdrop.

The images were blended with the live-action of the water, forever changing the way we look at fashion. Ralph Lauren has always been an innovative designer while maintaining the classic, All-American look. Incorporating technological innovation into his brand exceeds all of NYFW’s expectations while staying loyal to the essence of Ralph Lauren Polo.

Models strut to provide images for the holograms

Models strut to provide images for the holograms

The images are then turned into four-story projections

The images are then turned into four-story projections

I’d expect nothing less from Ralph Lauren – so iconic yet fresh and modern. From celebrity attendees to preppy waiters sporting polos and serving lobster rolls, Ralph Lauren’s entrance to NYFW is captivating while maintaing that East Coast charm.

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Dives of Deep Ellum

The dives of Deep Ellum are best found with an open mind and an adventurous friend. Continue reading

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Life’s a Beach with Gray Malin

Gray Malin photograph of the beach with colorful umbrellas

Oh, how I love Gray Malin’s ability to transport us to far away destinations at a bird’s eye view.

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Strategies For Social Media Usage

As the world becomes increasingly evolved into an age of technological advancement, our daily lives become overwhelmed with more and more digital communication. It seems as if all aspects of our lives, from personal relationships to business strategies, are turning to social media. It has quickly become a relied upon tool to instantly communicate relevant information, keep the population well-informed on current events, as well as to gather support and awareness for a organization or cause. While social media can have a vast amount of success, it can in turn pose detrimental repercussion if it is not executed appropriately. Social strategies are required in order to achieve the organizational purpose and use of social media.

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Ten 50 BBQ

For anyone in Dallas this summer, here is the newest BBQ restaurant coming to you:

Ten 50 BBQ

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“Big Board” Is Unleashed at the Kentucky Derby

Last Saturday, at the Kentucky Derby, the world’s largest 4K video board was revealed. This ultra-high definition board has an active display area of 15,224 square feet, which will greatly improve the fan experience. The name “Big Board” is definitely fitting for such a massive screen.

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First Monday Trade Days Uses Technology to Enhance Shopping Experience

For the people who have never been to Canton, Texas on the First Monday Trade Days, you are missing out! This monthly flea market pops up on the Thursday through Sunday before the first Monday of every month and draws nearly 200,000 to 400,000 people.

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Graduation Reflection

Graduation reflection.

Have you really accomplished what you set out to do? Did you pick the right major? Do you have any regrets? While of course you have your doubts and your insecurities, these last four years have been the most eye-opening.

Here are a few of my personal greatest lessons:

  1. Pick a major you LOVE. I started out as a Biology major, I didn’t love biology but since being a doctor runs in the family I assumed this was my natural choice. I cannot be happier that I changed my mind to Communications and eventually, Public Relations as well. When you’re waking up everyday hating going to class this is NOT a good sign and you are doing school completely wrong. Find your passion, whether it be your major or job, and go for it!
  2. Make a balance! Sure it’d be easy to lock yourself in the Fondren dungeon with blinders on to the world. OR be that “guy/girl” that is out every night. It’s all about finding that balance.
  3. Your body loses its high school metabolism quite rapidly in college. Between Greenville Pizza and Jimmy John’s late-night delivery it’s not hard to imagine why. Get in a workout routine. Now is when it starts to matter. You’ll appreciate it at your high school reunion.
  4. Go on a group trip with your friends. Going on a trip with your friends pulls you out of the SMU bubble and bonds you in a new way. Whether it be Vegas, Cabo, or a trip to New Oreleans or Austin. Do it! Make memories.
  5. Join a group. I’m not saying you have to be in a sorority or fraternity. (though I loved mine with all my heart) Join a group and meet people. Become something bigger than yourself!
  6. Give back. There are a million ways to give back to your community. Do it! Whether its Habitat for Humanity or Relay for Life.
  7. Study Abroad. This is the most amazing and pivotal change you can give yourself in college. When I studied in Spain for a semester. I not only made/met incredible people and saw incredible things but, I feel in love with a whole new culture. Leave that comfort zone.
  8. Aspire to find a true mentor. While at SMU I had professors who I will remember until I die and professors I couldn’t even recall their class if my life depended on it. I was lucky enough to have been blessed with three amazing professors, Dr. Duhe (who I aspire to be), Professor Lee (who showed me your job and passion can be the same thing), and lastly Professor Salinas (who showed me humor is key). Though keep in mind your mentor does not have to be a professor!

 

My four years at SMU have had ups and downs and everything in-between. However, I would not trade this experience in for anything.

 

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Facebook CEO Mark Zuckerberg Changes Company Mantra

Facebook’s motto has always been “Move Fast and Break Things,” which meant to always be creating new things and work out the bugs later. Instead of progressing the company in the fastest, most efficient way possible, that mentality has had a reverse effect on their productivity. Zuckerberg saw this and was compelled to change the company mantra.  Continue reading

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A Reflection on My Collegiate Years

Everyone says, “College is the best four years of your life.” I think college is what you make of it. I hope college isn’t the best four years of my life because I have big plans in my future, and how I spent all of my time at SMU wasn’t how I dreamed college would be. When reflecting on my collegiate years, I cannot help but feel thankful and disappointed. Two powerful emotions dramatically crashing against each other.  Continue reading

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North Korea Under Scrutiny with the U.N.

In North Korea, a state news agency has lashed out at the United Nations by using homophobic insults about a man who led an investigation. The insults in the report stated, “As for Kirby who took the lead in cooking the “report”, he is a disgusting old lecher with a 40-odd-year-long career of homosexuality. He is now over seventy, but he is still anxious to get married to his homosexual partner. This practice can never be found in the DPRK boasting of the sound mentality and good morals, and homosexuality has become a target of public criticism even in Western countries, too. In fact, it is ridiculous for such gay to sponsor dealing with others’ human rights issue.”

North Korea will always be under scrutiny as its country does not have a good relationship with the United Nations. However, attacking them with homophobic slander is not under ethical human rights standards. North Korea propaganda is well-known for its abusive language and insults against foreign critics. Earlier this month, the  state newspaper Rodong Sinmun called South Korean President a “bitch,” and in 2009, KCNA reported that a North Korean official had labelled Hilary Clinton a “funny lady” who was “by no means intelligent.”

 

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How Can Children in Indian Be Denied An Education?

In New Delhi, school authorities have a notorious record for discriminating against children from marginalized communities, denying them their right to an education. Within these four Indian states, they are discriminating against Dalit, tribal and Muslim children. According to Human Rights Watch, “the discrimination creates an unwelcome atmosphere that can lead to truancy and eventually may lead the child to stop going to school. Weak monitoring mechanisms fail to identify and track children who attend school irregularly, are at risk of dropping out, or have dropped out.”

An eight-year-old tribal boy from Uttar explains that “the teacher tells us to sit on the other side, if we sit with others, she scolds us and asks us to sit separately, the teacher doesn’t sit with us because she says we are dirty.” This discriminatory behavior saddens me because in the United States, children being educated do not receive discrimination to this level or even at all.

Instead of encouraging children from poverty-stricken communities who are usually the first out of their families to receive an education, teachers mistreat and neglect them. I think that the Indian government should enact more effective measures in order to monitor the treatment of vulnerable children. According to the Indian government, almost 80 million children drop out of school before they get the chance of completing elementary school.

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My School Year

August 26th was the first day of classes and this year I was determined to start the year off right and stay on top of my work and studies from the start. I organized my school stuff into my backpack with colored folders, labeled notebooks, and plenty of pens and pencils. Within the first week I quickly got behind in some of my readings and my expectations of staying organized quickly failed. Junior year right from the start showed to be much more difficult than sophomore year.

 

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Foursquare is Splitting Up: Introducing Swarm by Foursquare

Swarm by Foursquare Everyone’s favorite check-in app is undergoing a transformation. According to the company blog, the company is splitting up Foursquare into two separate apps. Foursquare will maintain it’s discovery features while Swarm by Foursquare will focus on more social aspects. No longer will users have to navigate both aspects of the original application. This new “unbundling” will allow for separate experiences.

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Top Four (Not Obvious) Things to Do at SMU Before Graduation

My time at SMU has been filled with amazing people and experiences.

Here are the Top Four things that that I recommend students try at SMU before graduating.

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It’s Easy To Say The Best 4 Years of My Life Were at SMU

I will admit that SMU was not my first choice when applying for college, Tulane was. However, looking back, being deferred was the biggest blessing in disguise. Continue reading

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