Why Twitter Should Keep Its 140 Character Limit

Twitter wants to expand its 140 character limit, and that’s wrong.

In case you haven’t already heard, Twitter is contemplating expanding their current 140 character limit to 10,000 characters. That’s right, 10,000. That’s a lot of characters. Have you ever wondered what 10,000 characters would look like? Continue reading

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Timehop App – Your Personal Day In History

Timehop app is the ultimate time capsule of you. Travel back in time with this app and see exactly what you were doing one, two, three or more years ago. Your personal day in history, all in one place, one day at a time.

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The Favor App: Get Anything Delivered

The Favor App is one of the best food delivery apps becuase you can get anything delivered from any of your favorite places. After downloading the app and with just a few clicks, you will have your favorite meal at your doorstep.

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Tweaking Twitter for 2016

Dorsey

Nearly four months ago, Twitter cofounder Jack Dorsey was named permanent CEO and given the difficult responsibility of “saving Twitter” as investors grew more concerned about the company’s recent slump. In response, Dorsey has introduced three new changes and developments to begin tweaking Twitter. Continue reading

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New Snapchat Features

New Snapchat features you probably didn’t know existed:

 

Whether you’ve been on the app for years or you’re a Snapchat newbie, here are some cool and simple ways to step up your Snapchat game and become snap savvy

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by | 6:24 pm Tue 2/2/16 · 6:24 pm

Selfies in the Business World

Snapchat, a leading social media force in our society, has transformed from a social platform to a news source. Selfies in the business world are a new way for companies to get their brand and message out there in an entertaining way. Snapchat is convenient and allows businesses to send their selfies in the business world to show why consumers want their brand or product.

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Pinterest: Not Just A Girl’s Best Friend

You think Pinterest and you immediately roll your eyes because, no, you do not have your entire wedding planned already, right? Wrong. Pinterest is here to help your business grow and connect.

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Live Snapchat Feature: Trumping Live Tweets?

With an array of social media platforms covering live content, how does the one set itself apart from the rest?

Example of Live Snapchat Feature

Photo courtesy of skift.com

 

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Facebook Pages for Your Business

When you hear “Facebook,” you think back to your high school and college days when social media was just beginning to take over the Internet. You probably think of it as a means of connecting with old classmates, friends and family. You may not correlate Facebook with business, but today, this social media platform is opening doors for business possibilities through Facebook Pages. Continue reading

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Master social sharing using a cute animal content strategy

Buzzfeed has mastered social sharing and is bringing digital engagement into a new era. But, how did the social media sovereign ascend and conquer? Simple. They used exhaustive measurement to reveal an obvious truth: no one can resist cute animals—and thus, the cute animal content strategy arose. Continue reading

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Why Social Media is Important for Businesses

Times have changed. Sending a letter or spinning your finger around a rotary dial phone are no longer the only ways to get in touch with someone. The digital world is growing and consumers are growing with it. People all over the globe are engaged in all kinds of social media outlets which means your business should be too, and there many reasons why social media is important for businesses.

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Fast Facts of LinkedIn

Brush up on why LinkedIn steadily passed some of the most popular forms of social media in popularity with these fast facts. Continue reading

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Tumblr for Business: Is it for you?

Tumblr for Business: is it the right social media channel for you? photo courtesy of Death to Stock Photo

When discussing social media and its affects on social business, Tumblr is not usually the first medium to enter the conversation. Tumblr is, however, a powerful tool for those organizations that understand how to use it. Before you start to use Tumblr for business, make sure you read these quick tips.

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Cultural Divides: A Global Issue in the Shadows

Nonprofit organizations have been helping millions of people globally who could not survive otherwise, without food, water and shelter. According to global issues.org, over three billion people, almost half the world, live on less than $2.50 a day. At least 80 percent of humanity lives on less than $10 a day and more than 80 percent of the world’s population lives in countries where income differentials are widening.

We are responsible for the world in which we find ourselves, if only because we are the only sentient force, which can change it.”  – James Baldwin

Every man does not live on bread alone. A global issue has been forgotten behind poverty, sickness, and hunger. An issue that starts wars, causes suicide, and destroys societies. That issue is cultural divides. What makes humans uniquely different from other species is our need for relationships for survival.

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Mark Zuckerberg: Investing in the Future

Mark Zuckerberg, the co-founder and chief executive of Facebook, vowed last Tuesday that he and his family would donate 99 percent of their Facebook shares to charitable purposes. According to the New York Times, the donation is worth $45 billion and will be worth even more if Facebook continues to grow.  Continue reading

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Why Jeff Gordon is the Best NASCAR Driver

NASCAR is possibly the most underrated sport in America. Driving almost 200 miles an hour, just inches away from another car. It takes an insane amount of talent to be able to do that. The crashes? So fun to watch. The fans that turn up to races? The best people watching of all time. While there are many great drivers out there, Jeff Gordon just rises above the pack. Why? Take a look.

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The Top 5 Christmas Movies to Watch This December

December is arguably the best month of year. So bright. So Merry. So many ugly Christmas sweater parties. Nothing says “holiday season” like curling up with a cup of hot chocolate, a fuzzy blanket, and a Christmas movie. But what movie to watch? Here are the top 5 (arguably).

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The Theory Behind the 140 Characters – Twitter 101

This semester, we have explored multiple mediums of digital communication and social media. We have been given the opportunity not only to educate ourselves on mediums such as Twitter, Facebook, Instagram, Linkedin, Pinterest and Parasite, but also actively engage with them through personal posts and interactions. However, when we sat as a class re-capping our experiences, we collectively discussed the distance and unfamiliarity we still felt from Twitter. Despite the fact that its 140-character limit platform appears to be sheepishly simple, there is a great deal of pressure that accompanies the average Tweet. So, I have taken the liberty of doing some research on what qualifies as a strong Twitter account.

Social Times, a sector of Adweek, is an online publication that covers the world of social media. A post titled “10 Habits of Great Tweeters” caught my attention, as it outlines what “the people who do Twitter best have in common.”  Providing a concise list of 10 of the best habits, writer Lauren Dugan equipes users ranging from “tech-savvy moms, adverture-loving 20-somethings or political pundits” with habits that will propel your tweeting to the next level.

Despite the fact that a Twitter post consists of only 140-characters, there is much to think about in order to take your tweeting to the next level.

Despite the fact that a Twitter post consists of only 140-characters, there is much to think about in order to take your tweeting to the next level.

  1. Consistency: Highlighting users who exhibit a strong use of consistency, such as @KatyPerry, @CNN and @copyblogger, regardless of the range of these users, each maintains consistency in their topic, which is key. Twitter users follow other users for specific reasons, and if “you change up your main topic of conversation regularly, you’ll scare them all away.” To back up this claim with some research, the article states that “the best tweeters typically stick to one or two topics for 80% of their tweets, and sprinkle in their interests in the other 20% or so.”
  2. Variety: Despite this sounding as though it contradicts the importance of consistency, what variety means in this context is variety of content, rather than variety of topic. For example, posting photos, links from various sources, individual thoughts and opinions, retweets, interactive conversations, podcasts, endorsing brands, asking questions, and so forth are just a few of the ways that individuals can create variety within their posts. This is pivotal in keeping one’s followers interested.
  3. Being helpful: “Whether you believe in karma or not, there is something to be said about putting positive energy out there, especially on Twitter.” There are accounts dedicated purely to offering helpful tips and advice to their followers, such as @TweetSmarter, who has an incredible platform and 358,000 followers. Whether one is walking someone through a problem or offering strategic advice, “by helping others, you’ll help yourself.”
  4. Endorsing others: In addition to helping others through advice and inspirational quotes, it is suggested to publicly endorse key members of one’s community. “By promoting a friend’s new book, sharing a colleague’s blog post or advertising an industry leader’s Twitter chat you’ll gain two benefits: one, if your endorsement is well thought out, you’ll be seen as a thought-leader and potential influencer by your followers; and two, you’ll land yourself on that person’s radar and they might return the favor.”
  5. Constantly checking @mentions: Monitoring Twitter regularly is important not only to stay up to date on what is being shared and discussed, but also to allow yourself to engage in social media conversations. Not only can you check in to see who is mentioning you, but in doing so you will find who wants to start a conversation with you and in turn, who you may want to start a conversation with. It is important not to let a full 24 hours pass from the time someone sends them an @mention to the time that they respond, “whether they’re an individual or a business running a customer service Twitter account.”
  6. Tweeting on the go: It is important to find a balance between becoming that person who tweets during a “romantic dinner” and knowing the right time and place to tweet. “The best tweets are those who don’t set aside 10 minutes to come up with tweets at their computer and then forget about the network: they have smartphones and the ability to tweet when the inspiration (or a particularly beautiful picture of a flower) strikes.”
  7. Refreshing their lists regularly: “Lists are a powerful way to build a network on Twitter, but they require maintenance. It’s a good idea to get into the habit of checking your lists every few weeks to clear out the dormant accounts, add new ones, and consider starting a new list or deleting one altogether. The best tweeters have a handful of up-to-date lists that they use to network or learn.”
  8. Updating who they follow: It is key to pay attention to who you follow, and to ensure that one is not simply following everyone who followed them. Helpful applications such as “Who Unfollowed ME” and “Manage Flitter” allow users to determine if they are losing followers or not and why, and in turn allows you to unfollow those who have unfollowed you. Check your “list” regularly to ensure that your followers are still relevant and that your ratio is balanced.
  9. Monitoring their links: As mentioned earlier, when maintaining variety on your Twitter account, a key component of that is regularly sharing links. However, one must ensure that the links are effective, and take users directly to where you want them to go. In order to stay within your 140 character count, you can use a service such as bit.ly or HootSuite’s ow.ly to shorten every single link that you send out. They crunch the links down as well as track them. This way, you can utilize these programs to monitor who is sharing your content, how frequently it’s being retweeted, the time of day that your content gets shared most, and more.
  10. Sparse hashtagging: “Hashtag stuffing is a big no-no.” One should only use a hashtag when it is relevant to the content of your tweet and especially when it will add additional meaning to your tweet, either through the hashtag itself or the tweets the hashtag will be linked to. The rule of thumb is to include only one or two per tweet.

After this helpful 10-step lesson, I myself feel much better equipped to take on the Twitter scene. Watch out Twitter, here I come!

 

 

 

 

 

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Apps apps apps and more apps!

Apps apps apps and more apps…Now more than ever, apps are starting to take over technological life. You can now find an app for almost everything nowadays. Whether it be a shopping, lifestyle, music, photography, games or anything else you can now almost guarantee that there will be an app for that. What are the most popular apps out there these days? “Afterlight” photo editing app is the most popular photography-editing app in the iTunes app store and it does not even cost any money. Another cool app is the Nike running app. This app allows for you to track where and how far you are running. It also tells you how fast you are running and can link to your iTunes account. This allows the app to sync with you music and choose which songs to play depending on the pace you are running at. There is also an app for almost every popular online shipping website. Revolve clothing has a website and an app in the app store that allows you to make it easier to online shop. There are also apps that allow you to make restaurant reservations at any restaurant at any time. This app is called OpenTable. A new app that just came out is called “Soothe” which is an on call massaging company that allows you to order a masseuse at any time during the day. My personal favorite apps would have to be all photography-editing apps because they give you so much creative freedom in editing your photos. Another favorite of mine are the apps that allow you to make appointments on the go, this gets rid of the hassle of having to call or go on a company’s website to get information or make an appointment or reservations if needed.

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