How To Choose The Best Live Video Platform

Interested in how to choose the best live video platform for your marketing strategy? With these tips you’ll learn how to provide your audience with real time experiences and always choose the most beneficial, live platform! Continue reading

Leave a Comment

Filed under SocialMedia

About Snapchat Spectacles: What to Know Before You Buy

So long to the days of staring at the world through your phone when Snapchatting. Snapchat Spectacles allow you to capture moments through the lens of sunglasses. But, you may not know a lot about Snapchat Spectacles. To learn more, follow along for more information.

about snapchat spectacles

Launch of Snapchat Spectacles

Spectacles debuted in 2016, but there were not easily purchasable until last month. Spectacles were first distributed through Snapbots, Snap’s version of vending machines. Snapbots popped up in various cities and never stayed anywhere for more than 24 hours. The hard-to-get aspect of Spectacles gave them a cool factor. Spectacles are no longer so hard to get. On February 20, Snap launched the Spectacles website, making the product easily accessible to all customers.

Continue reading

Leave a Comment

Filed under SocialMedia, Technology

Google is Losing Customers as Advertisements Air with Controversial Content

controversial content issuesAdvertisers left the leading search engine this week. Google now faces major retaliation because of recent issues with advertisements on its sites. Carefully crafted ads are being linked with violent and inappropriate content on YouTube videos. Companies spend a lot of time and conduct extensive research to decide what ads to put on specific platforms. When that content is associated with something controversial like racism or terrorism, companies are bound to take notice. Continue reading

Leave a Comment

Filed under SocialMedia

How to Take Professional Food Photos on Instagram

It’s Friday night and you’re eating out with friends. The waiter sets a picture-perfect plate of pasta in front of you. It’s drool-worthy and definitely needs to be posted to your “food-stagram” ASAP. But, when you snap a picture of your plate, it doesn’t look nearly as good as it does in real life. You wonder how to achieve that professional food photo that’s worthy enough to Instagam.

Our social media feeds are flooded with so-called “food porn.” However, the camera doesn’t always do our meals justice. If you’ve ever wondered how to make your food look as appetizing as it tastes, look no farther. Here are a few tips to help you take professional food photos.

professional food photos

Continue reading

Leave a Comment

Filed under SocialMedia

Snapchat For Business

Snapchat For Business:

 

Snapchat For Business

Snapchat For Business

Continue reading

Leave a Comment

Filed under Apps, lifestyle

5 Reasons your Nonprofit needs an Email Marketing Campaign

When utilized correctly,  a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.

Continue reading

Leave a Comment

Filed under Non-profit, SocialMedia

Lyft Introduces New Charitable Feature: Round Up & Donate

Round Up and Donate

Lyft introduces a new charitable feature: Round Up & Donate.The San Francisco-based company will soon allow passengers to round-up their fares to the nearest dollar and give the difference to charity. Although users do not get to choose a specific charity, they can choose from a variety of causes. As of now, the various cause are the environment, veterans, and LGBT equality.  Continue reading

Leave a Comment

Filed under SocialMedia

Twitter Premium Subscription

Twitter logo--company could introduce Twitter premium subscription for ad-free management of accounts

Twitter is exploring the option to offer a premium subscription to users. This Twitter premium subscription would primarily be targeted towards businesses and professionals. Twitter built its success on free services for the 11 years its operated. Because Twitter hasn’t collected revenue from advertising as other social media sites (Facebook), the company wants to offer business savvy users the opportunity to get more information, faster.  Continue reading

Leave a Comment

Filed under advertising, SocialMedia

Free News App

It happens too often. We are trying to work out, get ready, answer emails and have a bite to eat before we are out the door for the day. Then we find ourselves sitting at the conference table at work not knowing what is going on in the news. But who has time to navigate the Internet during the usual crazy mornings? No one. What young working professionals need is a free news app where we can look at it and get the top stories when we only have a few seconds to spare. Ladies and gentleman, Circa. Continue reading

Leave a Comment

Filed under SocialMedia

Increase Productivity with Time-Saving Apps

This is an image of a man trying to stop the time on a large clock. He is demonstrating the necessity of time-saving apps.Time is our most valuable commodity and one that we seem to never have enough of. We can, however, save a little extra time if we increase our productivity and efficiency. Small improvements to our daily routines can save a great deal of time. Luckily there are plenty of time-saving apps that can help.  Continue reading

Leave a Comment

Filed under SocialMedia

History of the #Hashtag: How the Symbol Revolutionized Social Media

Ten years ago the term ‘hashtag’ did not exist. Originally referred to as a pound sign or number sign, hashtag is a recent nickname. Now it is one of the most recognized trends on social media. It has become a part of pop culture. So how did it all begin? What is the history of the hashtag?

Continue reading

Leave a Comment

Filed under SocialMedia

Announcing YouTubeTV

YouTube TV:

YouTube is cutting the cord. On Tuesday, February 28th, the company announced their new on-demand streaming site: YouTube TV. Although there has been a clear departure from traditional cable, this offer suits the modern consumer. YouTubeTV is offered at $35/month, so it is extremely affordable.

 

Continue reading

Leave a Comment

Filed under SocialMedia

Social Media’s Evolution: Look How Far We’ve Come

Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear.  Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.

http://www.firstversions.com/2015/04/facebook.html

Facebook 2006

http://www.firstversions.com/2015/04/facebook.html

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Facebook 2017

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Continue reading

Comments Off on Social Media’s Evolution: Look How Far We’ve Come

Filed under SocialMedia

A Guide To Ad Blockers

Each time you get on the Internet you immediately lose privacy. Luckily, all web browsers allow a number of different ad blocker extensions that have been created to help with this problem. An ad blocker is a software that, as its name implies, prevents advertisements and third-party scripts and widgets from popping up on a page. Ad blockers are to protect privacy, protect your computer from malware, save bandwidth and provide a better user experience, which is why they have become more widely used. Among the tons of ad blockers being used, there are some that stand out more than other. There are two ad blockers that people rely on and those are Adblock Plus and uBlock Origin. Below I will explain both of the ad blockers and what, specifically, they do.

Continue reading

Comments Off on A Guide To Ad Blockers

Filed under SocialMedia

How to Become a More (P)inspired Pinner

Whether you’re wondering what you should cook for dinner, looking for a new workout, or searching for some fashbecome a professional pinnerion advice, Pinterest is your go-to site for any sort of inspiration- or shall we say, Pinspiration. Whatever you’re looking for, you can likely find it on this social media platform. There are, however, some useful hints and organizational tips to put some method into your pinning-induced madness; you can easily learn how to become a professional pinner.

Continue reading

Comments Off on How to Become a More (P)inspired Pinner

Filed under SocialMedia

Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

food photography tips

Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading

Comments Off on Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

Filed under advertising, food, food&drink, Photography, SocialMedia

Artificial Intelligence Bots Could Replace Advertising Creatives at Coca-Cola

Coca-Cola is exploring replacing advertising creatives with artificial intelligence bots. Digital executives at Coke believe bots could create music for ads, write ad scripts, post spots on social media, and buy media.

artificial intelligence bots Digitization of Coca-Cola

Coca-Cola recently restructured to become a digital business. The digital transformation of Coca-Cola will take place in four areas. These areas include consumer experience, operations, new business, and culture. To improve consumer experience, Coke plans to use artificial intelligence bots to better the content, media, and commerce aspects of their business.

Continue reading

Comments Off on Artificial Intelligence Bots Could Replace Advertising Creatives at Coca-Cola

Filed under advertising, SocialMedia, Technology

How to simplify your social media presence.

Looking for ways to simplify your social media presence and free up time for audience engagement?

Explore a few tools that help streamline time consuming tasks that accompany a strong social media presence. Continue reading

Comments Off on How to simplify your social media presence.

Filed under SocialMedia

Pinterest for Business: Maximizing the Platform.

Pinterest Logo, maximizing platform

Pinterest Logo

Pinterest is a viable social marketing tool for many businesses. The platform allows users to “pin” items and ideas that interest them. Pins are then categorized into various “boards.” Essentially, pinning a page means saving it, and boards are like virtual file folders. Users may then go back and use their boards to make purchasing decisions, or for other inspiration.

Continue reading

Comments Off on Pinterest for Business: Maximizing the Platform.

Filed under lifestyle, Shopping, SocialMedia

Snapchat’s IPO Leaves Unanswered Questions

Snapchat's IPO Leaves Unanswered QuestionsSnapchat’s IPO this week leaves a lot of unanswered questions for the social media giant itself and the industry: will they grow and be bigger than ever or will they fizzle out like those that came before them? As social media companies go public or become acquired by other internet giants, some win by increasing followers and revenues and market share. Others lose by becoming obsolete and not growing with the changing interests and needs of its users. Only time will tell if Snapchat will be as successful as Facebook, or if their IPO will end in a flop like it did for Twitter.

Continue reading

Comments Off on Snapchat’s IPO Leaves Unanswered Questions

Filed under SocialMedia