Now You Can Discover and Interact with New Snapchat Context Cards

You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading

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The Psychology of Color Impacts Customer Engagement

Psychology of Color According to Entrepreneur, the psychology of color greatly impacts marketing and branding.  Messages are in the colors companies use in their products, and ultimately, colors play a major role in consumer purchasing.     Continue reading

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Barstool Sports is Partnering with ESPN

Barstool Sports is partnering with ESPN for the first time ever. Barstool is an off-the-wall, men’s lifestyle and sports media company. They have been producing content for over ten years. Initially the content was sports, sports gambling, and fantasy football. Eventually, the print paper company (what it began as) grew into an online haven for sports fanatics and guy’s guys. Today Barstool Sports is a multi-faceted group that churns out content, through podcasts, daily video-streaming shows, a Facebook show, blogs, and social media. If they weren’t at least posing a threat to ESPN, they made it seem like it through their content. President, Dave Portnoy, has never had fond things to say about ESPN. For this reason many thought the partnership was strange. Continue reading

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Why Micro-Influencers Drive Income

In the new age of social media marketing, we have seen a rise in micro influencers. Specifically how micro-influencers drive income to brands more than their larger counterparts. While many brands aspire to work with the big name influencers, the real money is in the ones with significantly smaller followings.

Micro-Influencers drive income because their followers feel they are peers rather than celebrities

The definition of influencer has changed as the concept of social media, and the internet has changed. Now anyone with over 15 thousand followers can self-title themselves a “public figure” (a synonym for influencer). There are two types of influencers. The more commonly thought of influencer is the one with millions of followers, that double as celebrities. These stars rise to become household names, coming from blogs and social media alone. The second type of influencer stemming again from social media and blogs are micro-influencers. These individuals have anywhere from a few thousand followers to a few hundred thousand followers. Their real value is in the fact that they have a smaller following.

Micro-Influencers drive income by talking to their followers like peers

Micro influencers drive income because their followers do not see them as influencers at all, but rather as friends. The real sweet spot is the ones with around a hundred thousand followers. These individuals are not seen as celebrities but as friends. They can interact with their followers in ways that the more popular influencers cannot. These people seem both attainable and relatable. Their followers view them as peers more than anything else. When these influencers speak to their followers and recommend brands or products, it feels like the recommendation is coming from a trusted friend instead of an endorsed celebrity. Micro influencers drive income to brands because they drive clicks and purchases at a much higher percentage than major influencers who post to millions of followers at a time.
The profitability of micro-influencers lies in the smaller size of their following. So when trying to put together a social media marketing plan, do not overlook the ones with a smaller following. These are almost always the ones to drive the most income.

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Online Retailers Now Accept Venmo Payments and Shopping will Never be the Same

PayPal steps up its game today with a new way to pay. Online stores now accept Venmo payments on retail sites where PayPal is accepted. Lululemon, Forever21, Etsy, and almost 2 million online retailers are participating in this exciting change (via CNBC). Continue reading

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The Power of Citizen Journalism

power of citizen journalismThe height of the digital age we live in has brought to light the power of citizen journalism. Now more than ever, crucial moments and crises are live streamed, recorded, and posted to social media seconds after they occur. Not only does this leave less room for lies and fabrication, but it also gives the public direct access to news. Due to the nature of the way we use our smartphones, someone is always there to catch a crucial moment in real time.

Citizen journalism has quickly become the primary way news is disseminated

So how does this new culture of journalism affect us? We see the power of citizen journalism in many cases over the past decade. Whether it be police brutality or a hair in your food at Chipotle, citizen journalism gives the public a voice they didn’t always have. The positives to the power of citizen journalism are that it can and has righted many wrongs. Without proof, many injustices stay out of the public eye. However, the downside to the prevalence of citizen journalism is that it makes the “truth” subjective. Many people disseminate news via social media without checking the facts or with their own opinions and motives in mind. With citizen journalism, credibility is very low. In the past, the public has looked too large entities such as CNN or Fox for news, but due to the power of citizen journalism, these outlets are often too slow.
Citizen journalism is continually evolving. The way we collect and disseminate information today could be completely different from the way we do it in five years. Now that the power of citizen journalism is stronger than ever, we must remember to be selective in the news outlets we choose to hear The power of citizen journalism has forced the public to be more conscious and of aware of their social and political environments.

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Social Media’s use in Businesses

Social Media's use in BusinessesIn recent years, social media’s use in business has shifted from important to imperative. There are a variety of different channels companies can utilize. These channels can be selected based on relevance to and needs of the specific company. There is something for everyone with social media. It allows businesses to meet people’s needs and interests. The top social media channels that businesses should consider are Facebook, Google +, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. All seven of these channels are popular and offer a broad reach. These platforms have demonstrated effective use by businesses in a variety of ways, from marketing to publicity to even sales. Continue reading

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Snap is teaming up with NBC Universal to make Snap scripted TV shows

The parent company of Snapchat, Snap is teaming up with NBC Universal to make Snap scripted TV shows. This partnership is a major move in an effort to compete with Amazon and Netflix.

This week it was announced the Snap is teaming up with NBC Universal to make Snap scripted TV shows. The two companies plan to make a joint venture in the form of a new digital content studio based in Santa Monica. NBC Universal’s Lauren Anderson said, “As mobile audiences continue to grow, [NBC] is excited to expand the type of content [they] can develop.” Anderson was appointed to head this partnership as chief content officer and she will also be chief of the Santa Monica based studio. Previously Anderson oversaw hit shows like NBC’s “Parks and Recreation” and “The Office.”

In addition to Anderson, Donut Studio’s co-founders Mark and Jay Duplass are joining the venture. The two will create scripted programming on Snapchat through Donut. Previously the Duplass brothers created hit shows like HBO’s “Room 104” and Netflix’s drama film “Bluejay.” They say they are “terrified and thrilled” to take on the challenge of shooting in a vertical mobile format. Snap and NBC Universal haven’t specified how many shows the Duplass brothers will produce. However, they have a target of 8 to 10 minutes per episode that appeals to millennials.

The Duplass Brothers

The past year was tough for Snap’s stock price. The stock price went from a high of $29.44 to a low of $16.26. Snap hopes that deepening their partnership up with NBC Universal will help them compete with companies like Amazon and Netflix. This is the biggest move that Snap has made in regards to investing and producing original content. Snap hopes this move will allow them to be in the driver’s seat rather than relying heavily on their partners.

 

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Target Joins Google Home’s Voice-Activated Shopping Service

Online shopping used to be the ultimate convenience. Now, we expect overnight shipping and suggested products. We expect to repeat a previous order with one click. Retailers that are not adopting these features will not stay relevant in the online marketplace. In 2016 Google released their first smart speaker, Google Home, to compete with the Amazon Echo. Here is how they put a twist on one of the most highly-anticipated features: voice-activated shopping.

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Facebook Order Food Brings Facebook Into The Food Delivery World

Facebook can now bring friends together for dinner! Last week, Facebook announced its newest feature, Facebook Order Food. With this announcement, Facebook broke into the food delivery world. However, rather than attempting to compete with other food delivery apps, Facebook Order Food is coming at it in a different way. 

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Snapchat Teen Usage Continues to Lead

The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame?  Continue reading

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Instagram Updates Once Again with New ‘Poll’ Feature

The only thing that remains constant about social media, is the fact that it is constantly changing. Last month it was Snapchat next week it could be Facebook, but this week it is Instagram. Instagram has updated its features by adding a poll aspect to its Stories.

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Apple Face ID Adding More Security to iPhones Than Ever Before

Apple Face IDThe new iPhone X has said goodbye to home buttons and Touch ID, and said hello to their newest feature–Apple Face ID. In late December, Apple released this new iPhone in honor of their 10 year anniversary. They have improved the camera, updated the software system and improved the phone’s security, specifically with this new Face ID feature. Continue reading

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Influencer Marketing Campaigns and Their Power Over Consumers

Influencer Marketing CampaignsAccording to a recent survey conducted by Forbes, 84% of marketers plan on executing at least one or more influencer marketing campaigns within the next 12 months. What is influencer marketing, exactly? And why is it such a powerful element in the marketing industry? Continue reading

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The Next Frontier of Social Media: Banjo

The Next Frontier of Social MediaThe latest and greatest development in the frontier of social media may just be a company called Banjo. Why haven’t you heard of it? Until recently, the company and its app have been kept tightly under wraps for a big reveal worthy of the impressive nature of the technology. But get ready, because this new form of social media may very well change the world. Continue reading

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Why Google Plus Is Failing

Many people are familiar with the social networking platform Google Plus. Google Plus logoThe basics are pretty much the same as every other networking site, but why don’t you know anyone who uses it? There are many questions surrounding the enigma that is Google Plus. With the name and reputation it possesses, everyone wants to know why Google Plus is failing. Continue reading

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Shopping on Instagram with the Instagram and Shopify Integration

For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading

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Apple and Samsung: The Tech Industry’s Frenemies

Two of the largest tech giants, Apple and Samsung, are more closely related that people may believe. What started as a small negotiation between founders, has developed into a multi-billion dollar relationship. The relationship between Apple and Samsung will grow even closer when the iPhone X is released in November.

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The Netflix Problem: Why the streaming service could change Oscar rules

The current mood of the Academy of Motion Picture Arts and Sciences is feisty due to industry changes with the rise of streaming services. Last week, the Academy held a members only meeting for the second time in its 90 year history to discuss what they deem: The Netflix Problem.

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Delta Air Lines Introduces Free In-flight Mobile Messaging

We expect the ability to communicate with anyone, anywhere and at any time. Thanks to Delta Air Lines, we now have the ability to update friends and family on flight status and arrival plans from 30,000 ft. in the air.  Continue reading

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