From bulky TV’s, flats screens, HD, LED, LCD and more, American society has embraced the idea of television in its entirety. With an average of 3 TV sets per home, it’s easy to say that we all love our cable television. But with a constantly improving technological world along with internet-crazed generations, cable companies are nervous that they will become obsolete in the years to come. But, would you ditch the classic setup and settle for your computer screen if it meant the end of cable television?
Meet George, a 10-year-old goldfish whose owners decided for him to undergo surgery last week to remove a tumor bulging from his head. The tumor removal was performed by Dr. Tristan Rich of Lort Smith Animal Hospital in Melbourne, Australia where he resides as head of the exotic and wildlife veterinary team.
How does one perform such an extensive surgery on such a small life form? Lort Smith Animal Hospital’s Facebook page states, “Working with unusual pets and wildlife means that Dr. [Rich] has developed a lateral approach to creating effective theatre set ups and we are always amazed at the way he finds a way to help these little critters.” Dr. Tristan Rich has the expertise and the proper equipment: 3 buckets.
- Bucket #1 contained a dose of an anesthetic to knock George out.
- Bucket #2 contained a “maintenance level” of the anesthetic.
- Bucket #3 contained clean water for George to recover.
Prepping him for surgery, Dr. Rich put George in a bowl of water spiked with anesthesia to put him under. Once asleep, Dr. Rich infused a tube into his mouth with anesthetic water from Bucket #2 to wash over his gills. Dr. Rich then removed the tumor and sealed the fish’s wound with 4 stitches and tissue glue.
George was then ready for recovery and placed in Bucket #3 while given oxygen as well as injections of antibiotics and pain relievers. Before long, George was breathing and swimming again and was ready to return home to his owners. According to NBC News, the surgery cost approximately $300 and George is not the first goldfish to undergo this surgery and survive. Does this mean goldfish are covered on the family insurance plan? With a 10-year life span, one would think.
See Lort Smith Animal Hospital’s Facebook post on George here:
When people approach the Internet and work toward maximizing exposure and other issues, the focus is often on number of hits, place in searches and other issues but one cannot forget the Facebook page that someone likes and never looks at again. The like does not result in that user going to the company’s website or further engaging with the firm or brand. Use of the Internet and social media has progressed to the point that people are recognizing that there is a finite amount of information and positive consequences related to how adept web designers are at ensuring that the website will be first viewed in web searches and other Search Engine Optimization (SEO) goals. Utilizing social media and the Internet in general has become more sophisticated and real efficacy requires discernment in the type of traffic companies wish to bring to their websites and how this impacts the overall branding of the company or product. Conversely, there are realities that require that SEO is an integral component of any firm’s advertising and marketing strategy because more than 60% of users only click on the first search engine results page (SERP) and fewer than 10% of users click on results beyond page three (Malaga 2008). From the standpoint of social media, the webpage that social media should point to is the most important component of the equation. It is the webpage that will be linked to even if a customer is accessing the company from Twitter or Facebook.
What is true for the webpage is also applicable to social media. Research to determine the way the market appears to be structured and the keywords that bring up competitors or ancillary businesses help inform the best keywords for a company or industry. Site structure should be based on not only the way the company wishes to be viewed but what will differentiate it specifically in Internet searches, page titles, tag lines, URLs that are easy to search, and simple navigation assisted by an adequate site map (Kruger 2012). Content is important because it not only helps users navigate a page but is what the search engines will connect to consequently unity in images and text are important. A good story is more important in selling and branding than one might believe in terms of rates and rankings (Pozin 2014).
Additionally, inbound links, people who come to the site from another, are exceedingly important because this is the word of mouth recommendation via the Internet (Kruger 2012).
This is similar to product reviews or the number of transactions conducted by a third party vendor on Wal-Mart or Amazon. People feel safer taking the “word” of a book vendor about the condition of the item if the company has had over ten thousand transactions with Amazon versus another company with only a few hundred customers rating service. A good primer is available from Google http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
After months of anticipation, Apple finally introduces us to the largest model in the iPhone family. The iPhone 6 Plus, featuring a 5.5-inch display, showcases a Full HD screen and an enormous battery life. But I can’t help but wonder, why would someone buy an iPhone 6 Plus when it seems to do the same thing as the latest version of the iPad mini? Continue reading →
Will Apple Pay change today’s society? Forgetting your credit card or debit card will no longer be a problem with this new feature offered on both of the i-Phone 6 and the Apple Watch. Apple is always finding new ways to persuade consumers to upgrade their phones. This time it’s collaborating with several credit card networks and banks such as: Chase Bank and American Express to make people’s lives easier. However, will people be willing to buy a new phone just for this?
The 2014 InTouch Credit Union Plano Balloon Festival festivities began this morning at 6:00 a.m. at the Southfork Hotel with a quick media and pilot briefing before heading to Oak Point Park. The media spectators were fired up with excitement as the hot air balloons began to inflate!
Imogen Heap, famous English singer-songwriter and composer has an exciting new project that will forever change the way music is made. Imogen Heap has created a musical glove. She is working with a team of musicians, artists, engineers, sciences, and wearable devices company, Mi.Mu, to create a glove that will change the way music is made.
Mi.Mu’s goal is to steer musicians away from dials and computer screens and lead them to the creation of music with gesture control.
As of the first day of school, August 26th, Prince George’s County Public Schools announced their change in cell phone policy by allowing kids to use cell phones in the classroom.
The DC schools decided they would take a more relaxed approach to the use of cellphones. They would allow the kids to use them not only in the hallways and cafeteria, but also in the classroom.
Social media is a tool just as other advertising and marketing mechanisms have been used to facilitate branding and company growth. A social media strategy can be somewhat effective even if poorly implemented but firms that really exploit all of social media’s advantages need to do their homework to remain current and to implement knowledge about who uses what social media and why in determining how best to use various components of the social media community. Is the client’s Facebook page being created as a destination with interactive features and regular updating and other use or is it to be used primarily as a conduit funneling customers to the client’s comprehensive and interactive website? Do Twitter accounts make sense in certain industries with little information to Tweet? More is not always better consequently it is important for firms to determine the type of social media vehicles are valuable to them and then create a message that is consistent throughout the tools used.
Like traditional media, using social media to its greatest advantage requires research and planning. The target audience can help firms determine which messages are best suited for Facebook, Twitter and other social media outlets. Successful social media strategies develop a comprehensive strategy that uses different types of social media and particularly when two-way communication is encouraged. Clients or PR firms should retain control of content posted on a company or client’s behalf and set targets in order to measure whether use of various social media is successful (Chaturvedi 2013).Increased followers is considered a sign that social media is working but companies must also determine whether this is window dressing or if the likes evident on a Facebook page translate into customers and clients or merely people who for some unknown reason liked the page and never returned to it again. Conversely, a high number of likes lends legitimacy to companies consequently some benefits may be achieved without necessarily being evident. Other measurements a company may use to evaluate the efficacy of social media is whether there are improvements in sales, customer service, and efficiency (Chaturvedi 2013).
There are so many different tools available for companies that want to better utilize social media in order to improve their businesses. ProCon.org was created in order to evaluate the pros and cons of numerous issues and includes a very informative page on social media that provides statistics for how people use social media and other important information that can be of assistance to firms that want to maximize their advantages from using social media. Social media is a double-edged sword because while memes and videos can go viral with good information that is valuable to a company it can also as quickly destroy a brand if the wrong type of information spreads as quickly on the Internet. Social media can be most positive when everyone involved in its use is geared toward ensuring that the cohesive message remains intact and is only positively impacted by its use.
Chaturvedi, M. (April 22, 2013). Effective social media strategies—four tips, four benefits. Profit Magazine, 1-2. http://www.oracle.com/us/corporate/profit/big-ideas/042213-mchaturvedi-1937903.html.
Social networking pros and cons. (September 2014). ProCon.org, 1-2. http://socialnetworking.procon.org/.
Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either. Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities – not just at our fingertips but now right above our hands.
Apparently teasing the celebrity leaked photos scandal is not only funny, but also a great way to promote a company, or so Spirit Airlines thought. The Florida based airline decided to take advantage of the scandal to promote its “bare fare” low cost flights. They sent out an email last week that titled “Our Selfie Leaked Too…” together with a photo of a cartoon woman covering only her chest.
September 8th marked an overwhelming day for Ralph Lauren: the opening of the Polo flagship store on Fifth Avenue and the “groundbreaking fusion of fashion and technology.” Look out NYC, the Ralph Lauren runway has gone 4D.
Instead of models strutting your typical catwalk, Ralph Lauren presented four-story high holograms of models debuting his spring collection. A hologram of Lauren himself also made an appearance, taking his bow after the show. The presentation took place over Cherry Hill lake in Central Park, making the cityscape an enchanting backdrop.
The images were blended with the live-action of the water, paving a new frontier for the fashion runway. Ralph Lauren has always been an innovative designer while maintaining the classic, All-American look. Incorporating this technological innovation into his brand exceeds all of NYFW’s expectations while staying loyal to the essence of Ralph Lauren Polo.
Expect nothing less from Ralph Lauren – so iconic yet fresh and modern. From celebrity attendees to preppy waiters sporting polos and serving lobster rolls, Ralph Lauren’s entrance to NYFW is captivating while maintaing that East Coast charm.
The dives of Deep Ellum are best found with an open mind and an adventurous friend. Continue reading →
Oh, how I love Gray Malin’s ability to transport us to far away destinations at a bird’s eye view.
As the world becomes increasingly evolved into an age of technological advancement, our daily lives become overwhelmed with more and more digital communication. It seems as if all aspects of our lives, from personal relationships to business strategies, are turning to social media. It has quickly become a relied upon tool to instantly communicate relevant information, keep the population well-informed on current events, as well as to gather support and awareness for a organization or cause. While social media can have a vast amount of success, it can in turn pose detrimental repercussion if it is not executed appropriately. Social strategies are required in order to achieve the organizational purpose and use of social media.
For anyone in Dallas this summer, here is the newest BBQ restaurant coming to you:
Ten 50 BBQ
Last Saturday, at the Kentucky Derby, the world’s largest 4K video board was revealed. This ultra-high definition board has an active display area of 15,224 square feet, which will greatly improve the fan experience. The name “Big Board” is definitely fitting for such a massive screen.
For the people who have never been to Canton, Texas on the First Monday Trade Days, you are missing out! This monthly flea market pops up on the Thursday through Sunday before the first Monday of every month and draws nearly 200,000 to 400,000 people.
Have you really accomplished what you set out to do? Did you pick the right major? Do you have any regrets? While of course you have your doubts and your insecurities, these last four years have been the most eye-opening.
Here are a few of my personal greatest lessons:
- Pick a major you LOVE. I started out as a Biology major, I didn’t love biology but since being a doctor runs in the family I assumed this was my natural choice. I cannot be happier that I changed my mind to Communications and eventually, Public Relations as well. When you’re waking up everyday hating going to class this is NOT a good sign and you are doing school completely wrong. Find your passion, whether it be your major or job, and go for it!
- Make a balance! Sure it’d be easy to lock yourself in the Fondren dungeon with blinders on to the world. OR be that “guy/girl” that is out every night. It’s all about finding that balance.
- Your body loses its high school metabolism quite rapidly in college. Between Greenville Pizza and Jimmy John’s late-night delivery it’s not hard to imagine why. Get in a workout routine. Now is when it starts to matter. You’ll appreciate it at your high school reunion.
- Go on a group trip with your friends. Going on a trip with your friends pulls you out of the SMU bubble and bonds you in a new way. Whether it be Vegas, Cabo, or a trip to New Oreleans or Austin. Do it! Make memories.
- Join a group. I’m not saying you have to be in a sorority or fraternity. (though I loved mine with all my heart) Join a group and meet people. Become something bigger than yourself!
- Give back. There are a million ways to give back to your community. Do it! Whether its Habitat for Humanity or Relay for Life.
- Study Abroad. This is the most amazing and pivotal change you can give yourself in college. When I studied in Spain for a semester. I not only made/met incredible people and saw incredible things but, I feel in love with a whole new culture. Leave that comfort zone.
- Aspire to find a true mentor. While at SMU I had professors who I will remember until I die and professors I couldn’t even recall their class if my life depended on it. I was lucky enough to have been blessed with three amazing professors, Dr. Duhe (who I aspire to be), Professor Lee (who showed me your job and passion can be the same thing), and lastly Professor Salinas (who showed me humor is key). Though keep in mind your mentor does not have to be a professor!
My four years at SMU have had ups and downs and everything in-between. However, I would not trade this experience in for anything.