Snapchat is an app primarily used to send short-term content to other users. In the past few years, Snapchat has added the ability to subscribe to view more significant creators’ stories, read publications, and use filters. Throughout the growth of Snapchat businesses have utilized it to promote their brands.

If you ask anyone worldwide, they have probably heard the name, Kim Kardashian. Kim Kardashian is more than just a reality TV star. She has created many brands and is a current billionaire; attributing a lot of her success to joining social media early on.

It is easy to hop onto any social media platform and post whatever you want, whenever you want, and from wherever you are. But, with social media monitoring, it has been found that there are beneficial times during the day to post making social media posting time crucial.

Who is She

TikToker Alix Earle has quickly begun to rise in popularity because her audience finds her relatable. She currently has 4.2 million TikTok followers and is known for being relatable to young girls in their twenties. She lives in Miami, Florida, and attends the University of Miami where she posts content of her getting ready to attend parties and events in Miami where she uses her favorite makeup products. Alix’s followers have quickly begun to purchase her favorite products and use them too. Here is how she does it:

TikTok has created a space for influencers to create authentic relationships with their followers. By creating a personal relationship with those that follow them through 30-60 second videos, influencers have made their followers more likely to want to purchase a product they love or use. On other social media platforms, it is harder to create a personal relationship with only photos and a caption. TikTok allows influencers to talk and respond to their followers creating two-way communication between them that is unlike other platforms. Because TikToker Alix Earle is relatable, she has created a following that finds her trustworthy, and in turn, they purchase the products that she promotes. 

Because Alix started her content promoting what she truly loved and showing her real personality, she has created a following that finds her relatable and trusts the products she now promotes. Although her content has begun to have more partnerships, she continues to promote the products she loves without working with the brand showing her audience that she only shares products she loves. Because TikToker Alix Earle is relatable, she has created a following that allows her influence to sell out products.