When most people download TikTok, they do not understand why so may people are “addicted.” However, once people scroll for a few minutes, they are trapped by the apps algorithm.

As of 2022, TikTok has over 1 billion monthly users. That is a seventh of the global population. TikTok is unique from other social media platforms because of the quick, few second videos that come up on your For You Page.

The Russian invasion of Ukraine has caused the whole world to see unwarranted violence. Social media has let people to see the war in Ukraine. Publicity of the war is everywhere. There are videos coming up on TikTok, or Instagram posts with links to donate.

Many countries do not agree with the Russian invasion of Ukraine. Vladimir Putin’s allies like China and India have spoken out against the invasion. Moreover, Ukrainians have utilized various platforms to showcase the crazy things going on. They use social media to humiliate Russia. Videos of captured Russian soldiers have shown that Russian government is lying to their troops.

LinkedIn is a social media platform all college students need to know how to use. It is a hybrid between socializing and professionalism. It is not as exciting as the other social media platforms, which makes it seem less important.

LinkedIn as a source for networking:

College students need LinkedIn because they can explore their potential professional options. Businesses can post open job positions, which is one of the best features of LinkedIn. Whether a student is looking for a summer internship or a job for post graduation, LinkedIn has it.

One key strategy to becoming a successful business is to respond to comments on social media. Communication is important when trying maintaining happy followers. Whether it is Facebook, Instagram, or TikTok, acknowledging comments makes the customer feel appreciated. 

Instagram is the best social media platform because of how compelling it is. Instagram is organized and easy to use. It combines Snapchat, Facebook, and TikTok. Equally important, the quick visual of Instagram makes it so popular.

Instagram’s Aesthetic:

Users can post Instagram reels, individual posts, videos, and temporary stories. Every user has a unique profile. They can be as creative as they want.

Finding the demographics of social media users is daunting. However, researching the characteristics of your audience is beneficial to communication. Public relations professionals will be successful when they know the demographics of social media users.

Facebook, Instagram, TikTok are all popular platforms. Understanding how to appeal to each demographic is the key to clear communication.