Support HerStory is a women-led and women-founded organization that partners with women-founded luxury small businesses. The organization partners with these women to promote products and create a marketplace. Created during the height of the Covid-19 pandemic, founders Brittany Underwood, Whitney Rowell, and Tinsley Merrill came together to connect other women leading small businesses in a time of such disconnect. Now, they are partnered with over 50 women across the globe and their brands, including small businesses from Texas, New York, Cabo, Guatemala, and Africa.

One goal digital communication professionals all share, regardless of the situation, is reaching their target audience. With endless possibilities in the online world in 2022, it can be difficult to reach those target audiences on different platforms for different ages. Not to mention, there are tons of platforms to keep up with as well, such as Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Reddit, and more. However, each of these social platforms can be manipulated to reach different age demographics. Thus, here are three different platforms for different age demographics that digital communicators can use to best reach their target audiences.

There is no doubt that since its launch in 2016, TikTok changes the way we consume news. Most notably and recently, however, TikTok now gives us access to an inside look into the Ukraine-Russia War. TikTok users now can watch live footage, live updates, and personal stories inside the war: the app has allowed us to have constant coverage.

Kanye West, now known as “Ye,” has been on an Instagram rampage the past few days due to his split with Kim Kardashian West and her new partner, Pete Davidson. Kanye’s Instagram meltdown has consisted of multiple “roast” posts and illegible captions typed in all-capital letters similar to that of a seventh-grade girl’s private Snapchat story after getting her heartbroken for the first time.

Over the past four years, we’ve seen social media trends come and go, from the launch of Instagram reels to Spotify Wrapped to influencing becoming a full-time job. However, one unexpected trend that crept up on us and has taken the digital media world by storm: the rise of podcasts.