Audience, audience, audience. That is the cornerstone of any digital marketing plan. However, following trends on social media is the next step in successful social media marketing. Trends are part of the algorithm creating content that your consumers will see. The real trick to successful marketing is exposure. This exposure comes from finding and following trends presented on social media, driven by consumers.

Have you heard of marketing to your audience based on specific demographics? I bet you have. However, social media demographics serve a different purpose in digital marketing. Here is a breakdown of each social media application and its most frequent visitors.

How do you find your audience for your brand? This should be one of the first questions you ask yourself or your company. After identifying a brands audience, customizing a social media audience is critical to any marketing plan. With social media on the rise for the past twenty years, it is becoming increasingly important to stay up to date with an audience and their social media use.

Demographics and Audience

Audiences for a brand start with demographics. Find the age, gender, and other socioeconomic information about your general audience. From there, it is easy to customize your social media audience. Facebook is an easy example. Most of the users that consistently use Facebook are older women, connecting with their friends and looking for recommendations for products/services. Instagram’s general audience is younger people that still connect with their friends. They just have a more aesthetic presence. Finding your audience will lead your brand to their most used social media networks and how best to interact with consumers.

How to Customize Your Social Media Audienc?

Next, the most critical part. How do you customize your social media audience and their experience with your brand? Firstly, you have identified the audience, and their trends, and habits. Secondly, you find which social media platform works best for the company. However, it is still essential to stay active on all social media. Let’s say this specific audience is young, single adult women. This audience will be more frequent visitors to Instagram and Tiktok. After identifying your social media audience, it is crucial to stay on top of trends on these applications.

Trends on each social media are just as important as trends of the audience. With TikTok creating new trends every day that continue to other social media platforms, there are never-ending opportunities for content. Recently, the hashtag #justababy has been trending on Tiktok. This hashtag coincides with a sound on the app. Because of it’s popularity, many creators have adjusted the context of this sound to be more accepted by their audience. #Justababy is just one example of the limitless opportunities available with trends. This is how you can customize and enhance your social media audience experience. Meltwater is an excellent platform for monitoring your social media and the audience. Click here for more information about monitoring your social media!

Social media has become one of the most significant parts of our world recently. Everyone, even your grandmother, is on some form of social media. Whether that be Facebook, Instagram, or even Telegram and Tiktok. It is essential for brand management and public relations professionals to stay updated on the ever-changing digital communication, specifically social media strategy. However, do not fret. Staying up to date with social strategy is easier than it seems.

Influencers are people who can influence potential buyers of a product or service by promoting or recommending the items on social media. These individuals are becoming a crucial part of public relations and marketing. They have become insanely famous from YouTube in the early 2010s and now specifically on TikTok. These influencers create a following of their own that produces a new market of consumers for all industries.