Data analytics is a big topic in communications lately. Tracking customer sentiment and industry trends allows communication teams to make solid decisions based on data. The problem is that not all executives and leadership management see the value in dedicating labor to data analytics. Big players like Forbes and Harvard Business say this is a major mistake. They say that data analytics lead to success by not only solving problems, but by preventing them before the problems occur. Continue reading
Category Archives: Economic Value
The Value of Public Relations
Too often when a public relations professional is asked what value public relations has on the bottom-line, they can’t give a clear and direct answer. More often than not, their answer will be long with no real meaning at all. In fact, it is usually so convoluted that you wonder if they are really a professional communicator at all. Typically, that is the case for one of two reasons: Continue reading