As society changes, personal branding is becoming more important than ever. For example, have you ever done a quick google search of your name? The articles, pictures, and social media that pop up is your personal brand. This will be peoples first impression of you, so making sure that it represents your character and what you value can advance you professionally and socially. Personal branding within our society allows an individual to be the manager of their life without having to depend on someone else. A strong personal brand gives you the autonomy to control the way the public perceives you. Here is why personal branding is so important within our society!