Tips for Timing Content Marketing

Posted on March 24, 2019 by eewells

Macbook Pro Turned-on Displaying Schedule on Table

Content marketing should be well-timed to generate peak interest in content and create the highest level of success for your company. Timing content marketing properly is important to aim for in improving digital marketing strategies. The following are tips for keeping content timely and efficient.

Schedule the Campaign

Choose a time frame to run your campaign. They can be timed to the company’s anniversaries or awards, national holidays, local holidays or awareness days. Create a list of possible holidays that best align with your target market and campaign goals. Draw up a calendar to and generate a rough list of possibilities. Map out the marketing campaign’s prep timing to ensure it runs efficiently with the trend. Campaigns should have the content prepared and organized for publishing at the beginning of the trend. Publish the content at the point where the trend is significantly increasing and set up a sharing schedule to promote the campaign at the peak of interest in the trend.

Create Content

Identify the most relevant angles that connect your company’s goals to the trend. Research and identify specific keywords the two share. Create content best targeted to the theme of the campaign and the relevant, useful elements of the trend. Research to optimize your campaign by meeting your viewer’s expectations. Use https://textoptimizer.com/ to create a list of terms and concepts to optimize your copy. It is helpful to identify terms that yield great hashtags for the plan.

Create a Social Media Campaign

Social media campaigns are great for supporting digital marketing strategies. One key to great social media campaigns is generating a proper calendar for content releases. There are many tools available to optimize social media content planning such as https://www.contentcal.io/ and https://buffer.com/. Create a campaign packet that includes keywords, ideas, and identifies platforms and angles. Organize dates and goals for social media content and generate a calendar.

Ellie Wells

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CCPA 4335

Amplifying Digital Communication Starting with the Audience

Posted on February 24, 2019 by eewells

These are the days of 140-character communication. The world has shifted its gaze to screens to get information on products and services. Rather than investigating traditional media, just google it. Personal digital communication styles and tactics vary greatly from organizational digital communication. It’s time to reset the communication models of past-times and update them to keep up with the quick digital era. The first step is to place your audience at the at the center of communication strategies. Here’s why…

Audiences have much control over the information they receive, and even more control over the information they pay attention to. Digital communications content must target audience’s preferences and behaviors to catch their eye. Attention is limited and your organization must be worthy of a good glance.

Rather than relying on marketing messages to gain information about products and services, consumers can simply search it with their thumbs, on any given screen, at any given time. Digital media channels must be open for two-way communication. Audiences want to have their questions answered quickly. Centering on the preferences and interests of the audiences is key to grab their attention.

Failure to shift from traditional media models that are typically one-way can be detrimental to your business. Put the audience at the center of all messaging and communications tactics to ensure they put you at the top of their brand preferences.

Check out these articles for more on how to amplify digital communication by centering on your audience.

https://www.business.com/articles/5-steps-to-engage-your-audience-on-social-media/

https://mediacause.org/5-ways-engage-with-your-digital-audience/

Ellie Wells

CCPA 4335

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