About Kasey Ruth

Kasey is a senior at Southern Methodist University, where she is double majoring in corporate communications and journalism.

New Apps Sense Trouble and Alert Police

Attacks in broad daylight have been going on for quite some time. However, the recent attack of Sherri Papini, who was allegedly abducted for three weeks is making headlines, and making people think.

Papini’s family says she had her cell phone with her when she was kidnapped. So, could your smartphone be a safety mechanism when you’re out alone? Apps to protect you while alone

Thanks to recent apps and gadgets created, your smartphone could in fact save your life. Continue reading

SMU Student uses Social Media for Business

A talent that led to an idea, rooted from passion, guided one SMU student to launching her very own business.

Photo from AJ Johnson

AJ Johnson was sitting in her apartment one gloomy day in Dallas, TX. Like most college students, Johnson began thinking about what she can do to make some money as a junior in college. Always wanting to create something and share it with the world, PrettyonPaper was started. Continue reading

Doesn’t Matter the Age, Social Media is for All

Preteens, teens, adults, and even the elderly have many options to choose from when it comes to social networking.

Instagram, Snapchat, Facebook, Twitter, and Pinterest all consume the normal human these days.

All of these platforms serve to entertain, connect, provoke conversation and to help business. While each platform overlaps certain characteristics, they do each have unique purposes that differ one from the other. Social Media

One thing social media as a whole does not do is discriminate against age. In fact, all ages are seen using these platforms. Because social media is captivates all ages, it is interesting to know what age group connects with a certain platform the most. According to a Pew Research Study, demographics among social media users vary.

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New Instagram Feature Looks Out for your Mental Health

Instagrams new feature could change mental health forever.

 Instagram is the go to app for the everyday life of photo and video sharing. It allows users to share their life publicly or privately on the app. Many people post pictures and videos of friends, food, travel, animals, and more. Instagram users Instagrambroadcast happy snapshots of their lives, rather than the harsh reality that life sometimes throws at them. When a user who may not be in a good place in their life scrolls through the platform, a sense of loneliness and isolation is likely. Continue reading

Social Media’s Impact on the Race to the White House

It’s 7:00 in the morning. Your alarm is blaring as rays of sunshine peek through the window.

If you are like any person in their late teens to early 30’s… you grab your phone. (Let’s be real. Your day hasn’t truly started until you scroll through your favorite social media platforms).

There you go, scrolling through Twitter, Facebook, and Instagram. Correct me if I am wrong, but I bet these platforms are filled with political views every swipe down on your phone.Social media impacting the race to the White House

One tweet is about how satanic Trump is, while another tweet is about crooked Hillary. Your Facebook friends think they are political gurus, writing novels about why one candidate is better than the other. And you cannot get through more than five Instagram posts without seeing @RealDonaldTrump or @HillaryClinton doting on themselves.

George Washington has to be laughing at how these candidates are tweeting their way into the office. Right George? Continue reading

How to Make Your Brand Successful on Instagram

Instagram is a social media powerhouse that has become one of the most used platforms around the world. It is a mobile photo-sharing network that is entertaining, engaging and manageable to users. Instagram Logo

It is no surprise that Instagram has over 500 million active users, and continues to impress the world with its astounding growth. Companies are facing the ultimate digital challenge due to the high demand in social media networking. Most, if not all companies I talk to are all facing the same issue: How to “beef” up, or “start” their Instagram presence.

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5 Reasons Why Your Grandparents Should Be on Social Media

Read that title again. Okay, maybe one more time.

I know what you’re thinking… did I really just read that my GRANDPARENTS should be on social media? I bet you’re thinking there is no way they can see your college party pictures that you were once tagged in. There is NO WAY you can risk the embarrassment of your grandmother commenting on every single picture, asking who that boy or girl is, and IF you are bringing them home for Christmas. Or, better yet, commenting on how cute your cheeks look in the photo you uploaded.

OKAY… I get it. I understand the worries. But try and hear me out.

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Social Media Branding – Snapchat, Instagram or Both?

Back in 2005, Facebook introduced its own advertising option, and changed the advertising game from then on out. Reports showed social media advertising reaching an estimated $8.4 billion in 2015. So, what does this large number mean for communication professionals looking to be successful in advertising today? It simply means for communication professionals to stay up-to-date with changes in social media platforms to ensure growth and awareness in the company’s social media branding.

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