Author Archives: Katherine Scarpulla
The Social Media Generation of Dating
How the emphasis on partner finding apps has transformed the dating culture.
Bumble is a revolutionary new dating app that has shifted online dating. The app differentiates itself from apps like Tinder by making women initiate first contact with their potential suitor. This angle creates a feeling of safety in the consumer. Continue reading
SNAP INC.: Spectacles and More
The Photo Sharing Brand Explores Uncharted Territory
It is no secret that Snapchat is a leading pioneer in driving social media innovation. Snapchat was the first social media platform to brand themselves on the concept of sending picture and video content for a set amount of time.
Waze: The Digital Commuter
Maps is no longer cutting it. Welcome to the new age of avoiding traffic: the digital commuter.
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