From time to time, an individual sparks a worldwide, viral social media debate. A social media debate entails an inquiry and/or poll provided by a user that ripples throughout the world and creates turmoil. One of the most renowned debates is the phenomenon revolving around the white/gold or blue/black dress. Recently, another debate has sparked, questioning whether there are more doors or wheels in the world.

TikTok influencers were seemingly nonexistent until recent years. Although there were creators on the platform that had a large following, their prominence exponentially grew when the COVID-19 pandemic struck. TikTok saw a significant increase in popularity when the pandemic broke out, with a growth of 180% among 15-25-year-old users. As the number of users grew, so did the craze over TikTok influencers, including Charli D’Amelio, Addison Rae, and Josh Richards. Many TikTok influencers are expanding into different fields and making millions of dollars in the process.

For this year’s Safer Internet Day, Meta implemented an update to Instagram’s security. Safer Internet Day is an initiative promoting safer and more responsible usage of online technology and social media. The application announced several new features to make the platform more user-friendly and safer. From improved content management to a new Security Check-up tool, Instagram is on its way to becoming a simpler and safer platform.

Social media has grown from a simple platform to connect with friends to one of the most important marketing tools. Communications professionals invest hours of hard work and strategizing to devise the most beneficial and efficient social media approach. In order to best manage your brand’s social media, it may be helpful to consider using a social media management tool.

Social media challenges have proven to be a great tool to create buzz for any given brand or organization. Communications professionals can utilize these challenges to engage with their consumer base in a fun and silly manner. For the successful challenges, there is a direct link between the challenge and the brand’s increased traffic. Since social media marketing has indisputably become essential for most business’s success, these challenges provide a goofy way to get consumers involved in the marketing process.