Every time I go on Instagram one of the first things I do is check everyone’s story for the day. This is a very common thing to do, and yet, so many companies do not utilize this feature. Let’s take a quick look at how to use Instagram stories to boost your brand!

Outside of artificial intelligence, VR (or virtual reality) has become a Sci-FI creation that is not so fictional anymore. Yet, while everyone is talking about the effects that AI is having on social media and our future, no one seems to be talking about the same for VR. Meanwhile, Meta, Apple, Google, Microsoft and many other companies are creating new VR headsets that allow people to interact (nearly) face to face in a virtual world! If this is a major project that tech companies are pursuing, how might VR influence social media?

Knowing your audience is one of the most important parts of digital communication. If you don’t know who you are talking to, you can’t tailor your message to them. This is something that Wendy’s seems to have a very strong understanding of. Wendy’s uses their social media very differently on each channel that they are on. Let’s take a look at three of them to see what we can learn!

During the Super Bowl, a company called Temu aired the same commercial three times with the catchy tagline, “shop like a billionaire.” While we can’t be sure exactly how much they spent on these advertisements, according to the New York Post, each 30-second time slot for the Super Bowl cost $7 million. That means Temu spent at least $21 million! So what exactly is Temu? How did people react to them? Let’s find out if Temu’s Super Bowl Ad paid off!

Are you about to embark on the quest for YouTube stardom, or is your company channel sitting with no views? This is a pretty common problem that content creators have, and the first step to solving this problem is obtaining YouTube algorithm mastery!

In the digital era, mastering social media has become an indispensable skill for businesses and individuals alike, but for many people, social media still feels like the wild west. Let’s delve into the world of social strategy, explore tips and techniques, and uncover the uses and misuses of popular social networks.