It’s big. It’s gay. And it sells ice cream. It’s the Big Gay Ice Cream Truck, a quirky and sassy food truck-turned-ice-cream-parlor business that couldn’t have flourished without the power of social media. Created as a fling, partners Doug Quint and Bryan Petroff started this business in the summer of 2009 in New York to add some fun, spunk, unicorns and rainbows to the ice cream world.