It is important to truly know if your audiences use digital communications.

Digital communication has exploded in popularity and effectiveness over the past decade so that many companies and audiences use digital communications regularly.  Companies and individuals have jumped on the bandwagon that allows them to advertise and communicate well in the digital space.  While this has been effective in reshaping the way the public communicates, organizations must slow down and examine their audiences to figure out if their audiences use digital communications enough to make it a viable marketing tool. Continue reading →