Zedd for Bud Light Platinum

Let’s get real, the Super Bowl hasn’t been about the game for a long time now. And good thing, because this year’s blowout was the most lifeless NFL championships of the past decade. Today Super Bowl Sunday is all about the ads, halftime shows and social media. This year’s game shattered rating records with 111.3 million viewers. The broncos didn’t show up on Sunday, but electronic dance music did in several ads that broadcasted during the most-watched television event in U.S. history.

The Super Bowl is the olympics of commercials, and for many viewers the ads are the highlight of the game. These commercials are not only some of the best ads of the year, but companies show consumers what to expect in the upcoming year. Advertising has always been a reflection of popular culture, and the presence of EDM in this year’s super bowl ads was loud and clear.
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