Are you stumped by Instagram video? If you are, you’re not the only one. Marketers also struggle grappling this new app feature. This other channel of advertising and communication is a goldmine of opportunity in social media. Many Instagram users haven’t been utilizing the video feature to its full potential. It seems that many users don’t know to do with 15 seconds of video. Instagram video can be an effective marketing and advertising tool if used properly. These 15 seconds can help improve the image of your company, organization, or agency. It can also leave the consumer confused, or leave a bad taste in their mouth if used poorly. Use Instagram video the right way by following these tips.