On Tuesday of this week, SMU’s Temerlin Advertising Institute hosted the Exxon Mobile Series featuring a short documentary-like video produced by the Publicis Dallas called 1 in 3. The film is about the United States decaying middle class and how 1 in 3 families are living from paycheck to paycheck and how we as advertisers and communicators should not forget this group of people when it comes to marketing and creating products.

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