Social media is creating a new form of communication for companies called real time marketing. This kind of marketing allows for interaction between the companies and the customers to be relevant to what is going on in that particular moment. Since the social media world is quick and clever, companies have only a window of time to capitalize on what is happening in that exact moment. If they are quick thinking and cunning enough they can win it big. With that being said, how can companies effectively do this?

Continue reading →