Twitter is an extremely powerful tool that can drive consumers to your business if done right. It’s a unique social media platform because of its fast-paced, conversational nature. A well-thought-out Twitter strategy is essential to the success of your business’s tweets.

Why Twitter?

Twitter, like many other platforms, offers a forum for businesses to craft messages to share with a diverse audience. Twitter is more casual and conversational than other platforms, offering your business opportunities to create or reinforce your brand, your voice, and strengthen your brand recognition. By using an effective Twitter strategy, you can shape the narrative and popular opinion of your organization. If your business does not have a clear brand voice, Twitter is the best platform to create or reinforce that voice because of the high levels of interaction. Once your brand and brand voice are solidified, users will be able to associate your organization with the content posted on your account.

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What Twitter Can Do for Your Business

An effective Twitter strategy affords your business a wide-reaching channel to highlight accomplishments, help consumers, and ultimately, increase revenue and expand your business.

What Twitter Can Do for Your Consumer Base

A successful Twitter strategy can be mutually beneficial to your organization as well as your audience. For your organization, Twitter can be a useful tool to strengthen support among your current public, reach audiences you wouldn’t otherwise, and create the sense that the company is personified. For your targeted group, your organization’s account can give them a community and a sense of belonging that they may not get elsewhere.

Twitter Strategy Basics

To have the best chance of succeeding on Twitter, the account should be used to create or reinforce the organization’s brand, create or reinforce brand voice, and to insert the organization into timely conversations happening on Twitter. The organization’s brand can be emphasized by the way tweets are phrased and by the content the organization tweets. A company’s brand voice is the way in which it portrays itself to the public. Broad examples of brand voice include funny, professional, or trendy. The brand voice should be tailored to the industry and the organization’s average consumer. Your organization should know the demographics of its average consumer and what that consumer expects of your organization outside your products or services.

Your Twitter strategy and content presents an opportunity to interact with the public and find out how you can better serve them. Importantly, content should not be centered primarily on sales. While posting about your products or services is important to draw in business, making it the sole focus of your account can come off as cold and uncaring. By focusing your account on helping consumers and weighing in on relevant news, your audience will perceive your organization as less profit-oriented when your organization does post about your products or services. When you do post about your products and services

A Twitter strategy should be crafted around consumer expectations, your organization’s core values, and the products or services your organization offers. Twitter users will be drawn to the organization’s account, and ultimately, will buy what you’re selling.